App Store Optimization

App Store Optimization Company
Proven way of digital success

Our extensive App Store
Optimization services

Our expert ASO team has experience in optimizing mobile app marketing architecture and
working with the best optimization tools to improve the visibility and discoverability
of the app on both the Apple App Store and Google Play Store.

Keyword research

Keyword research to identify the right keywords through category searches on the app store. Track and optimize the app ranking using the ASO tools to monitor search rankings, competitor performance, and keyword analysis.

Tracking & monitoring

Benefit from end-to-end support that starts with optimizing the app, performance review, meeting compliance requirements, and app update, among other factors, to manage the app’s reputation and performance on the store.

Product page optimization

Visibility alone is not enough on the app store. App downloads are the critical factor that determines success. Increase the chances of app downloads through better communication and adopting A/B testing to decide which icons or text works better.

Creative services

We provide screenshots, app icons, feature graphics; copywriting and value prop development; App Store and Google Play preview videos; and display assets for paid user acquisition.

Conversion optimization

Conversion optimization is an integral part of ASO. If done right, this can increase keyword rankings and decrease user acquisition costs across all channels. TechAhead conducts extensive research and A/B testing to rank your app at the top of the charts.

Paid management

Our app store optimization company provides Google Play store ads and App store ads services in a structured manner, so your app can achieve maximum engagement with the lowest cost per tap/install.

Our Featured Clients

Since onboarding the TechAhead team, the company saw a 90%
decrease in customer concerns regarding their video streaming
services, an 85% improvement in their billing page, and an overall
increase in their monthly membership retention rate. The team
worked hard to solve any issues the company had.

Camille Watson
Director of Operations, The Hollywood Trainer, LLC

Raise your business to
the top with app store
optimization

When your app becomes discoverable and garners strong reviews, it attracts more downloads. App store optimization is the key to business growth.

Case Study

Organic Growth

A business thrives when it cuts down on unnecessary costs. You will no longer have to pay for advertising or acquisition with app store optimization that will increase visibility and attract customers organically with TechAhead’s ASO services.

Relevant Customers

App store optimization makes you discoverable in front of genuinely interested people conducting business. This increases the rate of conversion.

More Revenue

This is obvious, considering how app store optimization will result in more downloads. An increased user base means apps optimized for more purchases and paid advertising, generating significant revenue.

Consistency and Stability

One can optimize their mobile apps in stores with little effort and time. A technique that will consistently generate revenue for the business and stabilize the financial aspects.

Global Visibility

Global app store search optimization– users from all around the planet can find and try it out.

Brand Recognition

Leverage digital ubiquity through app store optimization. Your Brand will be established in people’s minds and make your app marketing around it instantly recognizable.

TechAhead: Your partner in acing
the technical needs

TechAhead declares that our experts make the best use of technology with pride and confidence.
Our team will make the most optimum use of technology to deliver successful products.

Highly Rewarded

Rank your business at the top of the
charts with the best ASO company, TechAhead!

Iconic Brands

Most reputable brands from across the globe have trusted our work, including Starbucks, Disney, Audi, American Express, etc.

Brilliant Experience

TechAhead has over 13 years of experience in healthcare, fitness, education, and media. We refuse to settle for generic or essential services.

Diverse Skills

As a Los Angeles and India-based ASO agency, TechAhead is an expert at app store SEO and brings the West and the East together so that you can cater to a global audience.

Stellar Results

We have achieved a remarkable number of over 2 billion user interactions for our several products. TechAhead knows what your customers need and keeps it in mind while your mobile marketing develops.

Safe and Trustworthy

TechAhead keeps you at the helm of our work. We ensure that data is never leaked and professionally handle your complaints and suggestions.

Rank your business at the top of the
charts with the best ASO company, TechAhead!

TALK TO OUR EXPERTS

App Store Optimization Company:
Everything you need to know

How is an app ranked on app stores?

Many factors are involved with ranking on Android or Apple’s app store. Many things need to be completed to be guaranteed to rank higher. The number of installs, purchases made, the relevance of keywords with the app, etc. As a premier app store optimization agency, TechAhead will drive profitable results for your app.

How do I start with ASO initially?

Focus a lot on the app title and description/subtitle. It should match the app’s functionality and should revolve around the keywords users will type to look for it.

Should I use ASO tools?

It is entirely a personal choice and depends upon the KPIs or the metrics you want to measure. The tools might be proper if you focus on specific performance factors. Our digital marketing company services with excellent marketing skills can do the work.

Is there a need for an ASO Expert?

There is a massive need for app store optimization agencies to optimize your app for the stores. TechAhead works similarly to SEO specialists in concept, but our domain is around app stores. We are ASO experts across multiple app stores who understand the algorithm, search engines, app analytics, keyword optimization and have the right business acumen to rank your app organically.

Why is ASO important?

App stores are the bridge between your business and customers. Your app will appear in the top results with the proper app store optimization. This is a way to become popular in the app store localization marketplace and beat the competition.

What is the limit of the app title and description?

Google Play Store
On Google Play Store, the app title can be 50 characters long, and the app’s visibility description can be 80 characters.

Apple App Store
The character limit for titles and descriptions on the Apple App Store is 30 characters.

Enhance your knowledge on the technical
front using our handcrafted blogs

TechAhead is constantly evolving as a leading app store search engine optimization agency.
We are in pursuit of learning and practicing modern tech tools. This hunger brings the latest,
most efficient solutions to you. Take some time and learn more about the
brilliant modern age of technology from our blogs.

FAQs- More on App Store Optimization Company

How to ensure that you don’t share my data with your other clients?

TechAhead is ethically trained to work upon clients’ trust. It is against our principles to do such things, but as a precaution, we also sign legal NDAs as per your needs. You are always safe with us.

What about your experience in this field?

We have over 13 years of experience developing the best work for our clients. TechAhead is specialized in various industries from A to Z and brings a lot of domain expertise.

Your product turned out to be buggy. What do I do?

We take full responsibility for our products and don’t just break away from them after delivery. Our team will be all ears and make necessary changes to optimize the product. You will have an excellent experience with us.

Who will own the work? Will you have a share in it?

TechAhead will only develop the product for you. We will own no parts or the product itself. Every data processed will be right before you and handed back. TechAhead is focused on exceptional customer service.

How does the App Store algorithm work?

The category or top chart ranking algorithm (free, paid and grossing) is much simpler than the keyword ranking algorithm. App category ranks improve with more downloads (free or paid) or more revenue from purchases (grossing). While the exact calculation in terms of installs or purchases volume to rank is unknown and varies between categories (e.g. photos and video vs weather), but it is logarithmic (i.e. moving from rank 1000 to 500 is much easier than from moving from 10 to 5) and the most important factors are installs or purchases. Apps will first achieve a rank in their category or sub-category (e.g. #1500 entertainment apps), followed by their country (e.g. #1500 US overall).

For all apps that are relevant for a keyword, each is assigned a keyword rank score that changes with each user interaction (e.g. pageview, install, purchase). An app’s keyword rank score is updated with each interaction and either goes up with positive engagement (e.g. a click, install or review) or goes down with each negative engagement (e.g. an impression but no click, pageview but no install or uninstall before the app is ever used). Apps compete with one another to rank for keywords and when one app’s rank score for a keyword becomes higher than the score of the app above it, it will move up one spot. Engagements are sourced back to each keyword that the user came from, meaning that scores are different from each keyword. That said, engagements for an app overall will improve its ranking for all relevant keywords to some degree, meaning that if Facebook were to become eligible for a new keyword, it would likely start at a very high ranking.

How do I rank keywords?

There are 4 places in an app’s listing that will determine whether it is eligible to rank for keywords:

App name
App keywords space
Developer name
App in app purchases (exact match only)

Apple has also been evolving its algorithm to rank apps for keywords not necessarily found in an app’s listing, such as:

Partial keyword matches (e.g. ranking “Spotify music app” for “music player app”)
Competitor names (e.g. ranking Spotify for Pandora)
Common category or other contextual keywords (e.g. ranking Spotify for music-related searches)

Additionally, if a keyword is removed from your app listing (e.g. keywords space), you typically will become immediately ineligible to rank for that keyword.