The Healthy Mummy was launched a decade ago, with a very
strong theme of helping all mothers to eat healthy, stay healthy
and lose weight.
Their mobile application was outdated, slow and was not able
to manage the existing traffic that stopped its overall growth and
spoiled their user’s overall experience. The client wanted no
downtime while transitioning from the old app to
the new, and they wanted fast scaling.
What We Did
We turbocharged The Healthy Mummy mobile app with new,
scalable technology, re-engineered the overall user experience
with stellar design and induced a new energy that helped them
to scale to 2 million users. As a results, Halo Food acquired The Healthy Mummy for $17 million in February, 2022,
providing an industry-beating ROI to the founding team.