Fitness App Case Study - Fitness App | Fitness Mobile App
Global Fitness Leader

Global Fitness Leader

Health & Wellness company that focuses on weight reduction and wellness programs.

The Healthy Mummy

The Healthy Mummy is a community of over 2 Million Mums focused on transforming their health, life and body through healthy eating.

Project Description

Project Description

The Healthy Mummy is an Australia based Health & Wellness company that focuses on weight reduction and wellness programs for moms after pregnancy. Founded in 2010, the Healthy Mummy is a community of more than a Million moms. The Healthy Mummy cater all levels of fitness – basic, intermediate, and advanced to lose weight within a budget-friendly manner. The website has mobile apps available on iOS and Android platform where you can start 28 Day Challenge with delicious recipes, constant support and fun workouts.

Challenges & Solutions.

1. The Healthy Mummy community had outgrown the current mobile app and website experience, key features were missing, the system had too many bugs. Healthy Mummy was losing both Revenue and Customers.

2. Previously, the 28 Day Challenge app was a hybrid application, which limited their ability to access key insights and send push notifications to help mold user behaviour. The client wanted to give their product a global reach, and their old app was standing in the way.

3. The Healthy Mummy needed a partner that could build highly scalable native mobile app capable of supporting its growing user base, and provide a design refresh to go along with the technical improvements.

1. Our team worked very closely with the Healthy Mummy team & their other partners to ensure the project was hitting key milestones, and that we were integrating all the features they needed.

2. TechAhead developed a highly scalable native application with the latest designs, conforming with the latest devices, helping position the app with industry-leading user experience.

App Features

Digital Content: Blogs, Community Support, Videos, and Recipes

eCommerce: Smoothies, Supplements, Digital Content and Challenge Subscriptions

Fitness Challenge: Weight Loss Challenge Programs, Workouts, Integration with Apple Watch and Fitbit, Analytics, Gamification

Personalization: Free trials and updates using Emails, SMS, Push Notifications, and in-App Alerts

App Features
Digital Content: Blogs, Community Support, Videos, and Recipes
eCommerce: Smoothies, Supplements, Digital Content and Challenge Subscriptions
Fitness Challenge: Weight Loss Challenge Programs, Workouts, Integration with Apple Watch and Fitbit, Analytics, Gamification
Personalization: Free trials and updates using Emails, SMS, Push Notifications, and in-App Alerts

Technology Stack

  • Cloudflare

    Cloudflare

  • Semaphore

    Semaphore

  • Meteor

    Meteor

  • Docker

    Docker

  • React

    React

  • MongoDB

    MongoDB

The Results

The Results

  • 70,000+New Users: New app developed by TechAhead helped Healthy Mummy grow its user base by more than 100% in less than a year.
  • Global Reach: We redesigned a scalable architecture, which helped The Healthy Mummy launch the new app in the USA and the UK markets in less than a year.
  • 300% Growth in 5 Star ratings: Significant improvement in rankings from 4.4 to 4.8 on the app store due to 5 Star positive ratings provided by the users.
  • Ranked Top 100 Fitness App: New app has featured in Top 100 Fitness Apps on iTunes, which is rare feat to achieve in such a competitive market

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