Insurance App Case Study

AXA Roadside Assistance

Imagine being stranded on the road – each second seems like days.
Our challenge was to provide robust, scalable roadside assistance app to the AXA’s
customers with One-click in the shortest time, thus restoring safety and peace of mind.

We sculpted a powerful digital platform
for world’s second biggest financial services firm:
205 year old AXA, with a market value
of €780.9 billion.

What AXA needed?

AXA Drive Easy aims to provide end to end Roadside Assistance system to its customers.
Our engineering team wrote complex algorithms to automatically filter and suggest the
nearest workshops, drivers, and providers for a case.

Effective & efficient emergency assistance

Via Drive Easy platform, AXA wanted effective and efficient
roadside rescue operations for their customers, who were
stuck in the middle of nowhere with a broken car.

Tech-powered rescue operations

Technology was the fulcrum based on which AXA Drive Easy roadside
assistance was conceptualized and planned. AXA wanted technology as the
driving force behind providing roadside rescue services, and to
make it effective that way.

Superior assistance in less time

Time is a critical essence when it comes to roadside rescue.
If the assistance is not provided in time, then it won’t be meaningful.
Hence, AXA wanted a tech-fuelled assistance service that can save time.

Our success recipe

Using advanced algorithms and geo-positioning tools, we conceptualized and
designed AXA Drive Easy road assistance app which proved to be a savior for
drivers. We ensured that customers are able to get access to timely and
accurate roadside help, based on their precise location.

Real-time information sharing

AXA customers were able to get timely roadside assistance, due to real-time information
sharing with the operations team. The system was able to locate customers’ coordinates,
and share the information with the backend team in real-time.

This ensured reduced operational expenses for the client, quick and timely
roadside assistance for the customers and a seamless, automated process for
delivering assistance in real-time.

Roadside assistance in one-click

In literally one click, AXA customers were able to receive roadside assistance
from the operational team, which proved to be the gamechanger.

We created a system that automatically pulled 80% of the critical data about the
customers, and shared them with the backend team for quick action. Using that data,
the nearest workshops were contacted, and roadside assistance was delivered.

Tech-enabled operational excellence

In an emergency situation, the only thing that matters is time, and ensuring that
no time is wasted in providing quick roadside help. Our powerful digital and mobile
platform for AXA Drive Easy enabled seamless collaboration between Operational
and Finance teams, and helped them to coordinate rescue efforts on a global level.

We created new benchmarks for operational excellence.

Realtime Assistance

AXA customers are getting real-time roadside assistance during emergencies, and getting instant help, 80% faster.

Schedule & Select Services

Based on the specific need and requirements during road emergencies, AXA customers can select and schedule the services.

Customized & Personalized

AXA customers can now connect directly with the customer service executives right from the app, and initiate a dialogue.

First country implementation has gone live.
With flexibility and on-time delivery, this team
delivers strong technical experience and abilities.

Program Manager, Insurance Multinational

Outcome

For 208-year-old financial services behemoth: AXA, we conceptualized a unique,
tech-powered platform that empowered its customers to avail roadside assistance
faster and seamlessly. With a sharp reduction of upto 80% time in getting roadside
assistance in emergencies, €780.9 billion worth of AXA was able to instill more
brand love and create a tribe of loyal customers. With technology as
the fulcrum, nothing is impossible.

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