Client: Lafarge
Industry: Construction
iOS
Android
Javascript
Dot Net
Node js
Headquartered in Paris, France, Lafarge is one of the biggest building material companies, with a
glorious history of 188 years. They specialize in providing high-quality building products such as cement,
construction aggregates, and concrete. With a presence across 80 nations and 75,000 employees, Lafarge
owns assets worth €34.804 billion and generates more than €1 billion in revenues every year.
WeatherMix branded concrete and cement products are extremely advanced and
sophisticated, and highly sensitive towards the prevalent weather conditions. Due to
incorrect GPS location, Lafarge was not able to understand their customers’ exact location,
and this prevented them from shipping the right WeatherMix product. They asked
us to solve this problem via technology and programming acumen.
Lafarge customers were not able to ship the right WeatherMix product, due to inconsistent
information and details about their properties. Different kinds of WeatherMix products are
suitable for different kinds of properties, based on the location, size, soil composition,
weather condition, and more. Lafarge asked us to solve this major problem in their new
mobile app, by using scientific data and location-based information.
Lafarge wanted to expand their sales and generate more revenues by connecting the
dealers with their customers in real-time. In their mobile app, they wished for a platform or
a feature that seamlessly connected their clients with the nearest dealers, and enable
them to order their WeatherMix and other products quickly for swift deliveries.
The needs and requirements of Lafarge with respect to the WeatherMix line of products, and
enhancing the user experience of their customers on their mobile apps was difficult and challenging.
We had to reinvent GPS-related technologies, optimize them, and then deploy them for solving the
pain points and ensuring optimal performance. We followed a human-centric design approach to
simplify the user journeys and helped Lafarge to accelerate business growth in a short time.
We used triangulation technology along with fused location methods to gather location
data from multiple points and provide highly accurate GPS data of the end-users so that
Lafarge dealers are able to quickly find out which WeatherMix product will be suitable for
them. Due to this advanced GPS solution, Lafarge customers were able to receive the
right concrete and cement product, for optimal construction output.
We added new and advanced features in the mobile app, that enabled the customers
and construction workers to share exact geometry-related data about the job site, and
share the information with Lafarge dealers. With this data, the Lafarge management team,
and their dealers were able to swiftly understand the terrain and shape of the property
and accordingly shipped the most feasible WeatherMix product for ensuring
the long term success of the construction project.
The manual tasks of documents and policy management became completely digital and
mobile. Customers are now able to quickly share the required documents, save their policy
details in a centralized Cloud server, and access them as and when required. With a powerful
document and policy management foundation, the app quickly became the most preferred
choice for insurance seekers.
The tech-powered innovation unleashed for Lafarge by TechAhead had a direct impact on their bottom
line: Enquiries and leads increased by 40%, sales, and marketing costs reduced by 20%, and GPS-related
errors reduced by more than 80%. This translates to more happy & loyal customers, for life.
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