Personalized Shopping
Offer personalized recommendations and discounts
to customers on their phones and upgrade their
overall shopping experience
Explore a whole new world of possibilities for customer engagement,
and sales with smart analytics and insights.
Create a completely frictionless customer experience without checkout lines,
assisted inventory display to drive engagement and awe!
Customers say they want personalized discounts from companies based on their
past purchases
Consumers feel experiential retail
stimulates their senses leading to
increased engagement.
Consumers believe long queues at
checkouts are a major pain point
while shopping in stores
Potential economic impact in retail
self-checkout, layout optimization, personalization, etc.
Offer personalized recommendations and discounts
to customers on their phones and upgrade their
overall shopping experience
Enhance the effectiveness of store operations in
terms of staff planning and product placement
Enable instant checkouts with the help of IoT to
avoid customer queues
Keep real-time track of the inventory on
the store shelves and alert the store teams
when they need to re-stock
Let’s connect with our IoT experts.
IoT can help brick and mortar retail business immensely with today’s online-first shopping world, by exponentially improving customer experience, and decreasing unnecessary expenses.
IoT in retail can immensely improve store operations, enhance customer experience, and drive more conversions. Retailers can solve repetitive unproductive operations such as energy utilization tracking, floor navigation management, crowded area detection, check out time reduction, product shelves management, theft prevention, goods monitoring, etc with the help of IoT.
IoT in the Retail is expected to grow at a CAGR of over 17% from 2020 to 2024 as retailers want to improve the purchase experience to drive engagement and sales. Global retail brand stores are increasingly implementing IoT to bring innovations, customize give away offers based on browsing history and buying behavior.
Retailers should take care of data privacy and security concerns while implementing IoT. IoT networks are often vulnerable to cyber-attacks such as DDoS.
As per Grand View Research, global Internet of Things (IoT) in retail market size is expected to reach USD 94.44 billion by 2025.
Best practices for IoT implementations in retail are as follows:
GATE ANALYTICS (People Counting)
Cameras at the main gate to monitor inward and outward movement of the customers.
COMPLIANCE MANAGEMENT (Cash Reconciliation)
Close watch on the cash counters with wireless security cameras to avoid theft.
CUSTOMER EXPERIENCE & ENGAGEMENT
Provide product video demos using IoT to Engage customers for a longer period and enhance sales.
STORE HYGIENE
E-Surveillance for timely alerts to empower and ensure timely maintenance and cleanliness of store. Air Quality: Humidity sensors to air quality to keep store and goods in perfect condition.