2017 has been a year of success for mobile app development. Now since app development is not just a benefit, it’s a necessity let’s see what the mobile app development trends of 2018 are:
1. Android Instant Apps
Android Instant Apps are the native apps that function exactly like websites and can get very convenient for its users. These apps don’t require any installation and are extremely easy to share. So, the idea of Android Instant App is, it gives control to the Android user to view content with deep linking without actually installing the app. Android Instant apps were introduced with Android Oreo and are already a hit. Vimeo has increased the session duration of their app by 130% in 2017. We can take advantage of Android instant apps just like a mobile app with only one click. You know what the best benefit is? It saves space on your smartphone, no unwanted app downloading.
2. Mobile Payments
Mobile security is becoming harder to crack day by day. And with this, mobile users are trusting the smartphones to keep all the critical banking information to their phones. Also, the tremendous increase in the E-commerce business and online banking has motivated mobile payments by consumers. Artificial intelligence is also making it easier for users to manage their money.
3. AR and VR will rule
Virtual reality is a boom, while augmented reality is just like an icing on the digital world. Obsessive gaming trends are leading the mobile world, and it will soon take over many sectors than only games. According to experts prediction, AR and VR will generate $150 billion revenue by 2020 with a potential market for developers. The popularity AR and VR are receiving will keep on dominating the market. Both AR and VR has immense potential when it comes to transforming a diverse range of industry sectors. While Augmented Reality will focus more on industries like retail, healthcare, engineering and real estate, Virtual Reality will be more focused on games and events.
4. Cloud-Based App Development
Cloud storage is no more about the way users store their music and memories; it’s also about changing the way developers build apps. Cloud-based app development is excellent news for app developers. Some of the best benefits of Cloud-Based App Development is streamlined operations, reduction in hosting, enhancement of storage capacity of apps and equipment costs, increased collaboration and productivity.
According to a report, by the year 2019, 90% of total mobile data traffic is to be driven by a cloud-based mobile app. Also, the Cloud-based apps are more secure, and there is no risk of data loss. So, now protected by the cloud, companies can be assured that their data is safe.
5. Accelerated Mobile Page (AMP)
In 2018 people will see accelerated mobile pages dominating the web app landscape. Google AMP- supported web apps load super fast and reduce bounce rates. The significant benefit here is that it will help web page owners gain increased visibility.
AMP can boost conversion, retain visitors, improve bounce-rates and CTR, gives better user experience. And since it’s a service by Google, it is essential to adapt to rank higher in search engine ranking on mobile devices. AMP enables the creation of websites that are consistently fast and high-performing across devices and distribution platforms.
6. On-Demand Apps
On-demand apps make life more comfortable and have been very popular throughout 2017. An on-demand app can be used anywhere for our convenience. Some of the popular on-demand apps are Airbnb, GrubHub, Peapod, and Uber. Few of the best on-demand apps are for cleaning services, laundry services, beauty services, food delivery, taxi services. And these apps are popular due to reasons like Convenience, availability of nearby services, timely services, secure Payments.
7. Internet of Things (IoT) and Wearable Apps
IoT is a system of interrelated physical devices, mechanical and digital machines, with the ability to transfer data over a network without requiring human-to-computer or human-to-human interaction. The IoT players are focusing more on developing mature and scalable IoT and wearable app. Investment in IOT will rise to 120 billion by 2020. The adoption of wearable technology in mobile app development will multiply in 2018 mainly in healthcare and manufacturing domain. It is predicted that IoT will grow from $157.05 billion in 2016 to $661.74 billion by 2021. And as smartphones control IoT devices this growth will directly impact the mobile app trends.
8. Machine learning, Artificial Intelligence, and chatbots
Artificial Intelligence is intelligence exhibited by machines. Firms are adapting AI to manage their customer service and other processes that are easy to automate. AI has a significant impact on mobile app development as the improvement process can be automated using machine learning to spot fundamental problems and help app developers to build customisable apps according to users needs. The most significant area affected by the rise of AI is mobile via apps like Siri, Cortana, Alexa, and Google Assistant, personal digital assistants embedded in smartphones. According to Gartner, by the 2018 year-end consumer digital assistants will identify people by face and voice across channels. With this immense growth of AI, mobile app development will grow.
Since now we have kept you updated, it is essential to keep up with the latest trends to deliver a market leading product to your end user.
Erica Louise is the Executive – Digital Marketing at TechAhead Software, an award winning Mobile Applications Development Company. They are expert in developing mobile apps for iphone, android and ipad devices.