The first rule of a successful business is ‘Focus on your Customer.’ It’s essential to understand and analyze the needs, behavior, and demographics of your potential and existing consumer. In today’s competitive era, companies must find a way to reach and connect with consumers. With increasing globalization, your clients can be anywhere in the world using their smartphones. That is why, today, many corporates’ attribute their success to the mobile app. This trend is expected to grow exponentially in the coming years.
Companies Are Focusing More on Mobile Apps Instead of Mobile Website
Those days are gone when users use to type URL to search websites for any data, product, or, service. Today’s users prefer everything more accessible, faster and customized. Round the clock, easy accessibility is not an added advantage anymore. It has become a prominent feature.
There has been a significant rise in the value of ‘mobile apps’ for organizations over the last decade. From SMBs to MNCs, almost all the companies are investing in mobile apps to improve sales, enhance brand value, provide better customer experience, and to become more competitive in the market.
Here’s the list of data collected via multiple studies and surveys conducted by various organizations across the world. These statistics justify and explain the pressure companies are feeling to develop and manage an excellent mobile app for the successful growth of their business:
- 57% of all digital media usage comes from mobile apps.
- On average, a smartphone user has 80 apps on their phones, and they are actively using up to 40 apps per month.
- 21% of millennials open an app 50+ times per day.
- Consumers are expected to download 258.2B mobile apps in 2022.
All this information clarifies that your clients are not only going on with their day browsing through their smartphones, but they are spending a lot of their time interacting and using mobile apps.
Why are People Spending so much Time Using Mobile Apps?
The answer is Convenience!
Apps are much more convenient for consumers as well as for the companies. Marketers can send push messages via the app to keep customers engaged. Apps make it easier for companies to retain user data and minimize load time. Mobile app icons are visible to users all the time, which adds something valuable to an establishment i.e. brand recognition. The list is long, and we need to keep it convenient. So, here’s how mobile apps are doing it.
How mobile apps are transforming businesses in the digital world
Faster, Simpler and Personalized Communication with the User
A mobile app gives your consumers access to your team anytime from anyplace. It has become effortless with the ‘chat’ feature that most of the companies are offering these days. All your consumers need to do is to type on their mobile phones and send. Depending on the frequency of queries and messages received, you can choose to provide a real-time response for specific hours or round the clock customer support; whichever makes more sense to your business. The use of artificial intelligence for mobile app development has created virtual assistants, aka chatbots. You will read more about them later in this post.
Personalization plays a huge role in convincing consumers that the brand cares about them. A mobile app can help you in procuring and analyzing real-time data about the activities of your customers and then send them a personalized notification/ email/text about a discount or product or service or wish them on their birthday or anniversary.
It’s essential to leverage the information to build stronger relationships with your customers and create better experiences for them.
Utilization of Artificial Intelligence (AI) in Mobile Apps
Artificial Intelligence (AI) is the technology focused on the development of smart devices that can operate like humans. These intelligent devices have the capability to adjust and respond to varying inputs while learning and improving with experience.
Companies are using AI to create mobile apps. They are using AI technologies like Natural Language Generation, Natural Language Processing, Speech Recognition Technology, Chat Bots, Machine Learning, and Biometrics.
All these advanced technologies are used to generate mobile apps that can help businesses and individuals in numerous ways.
The most commonly known AI technology is biometrics. It allows you to recognize, measure, and analyze body shapes, physical structure, and human behavior. AI utilizes sensory recognition with images, voice, and gestures. Enterprises use Artificial Intelligence for security, marketing, and other purposes.
Other popular AI technology used by businesses is ChatBots. Chatbots communicate with the consumer and record their feedback. In simple words, it acts as a virtual assistant to your consumers. Many large organizations are using this technology these days. The names include conglomerates like Microsoft and IBM.
The mobile tech industry is trying to use AI to make better and smarter apps. We can’t deny that the integration of Artificial Intelligence into mobile apps is helping companies in serving their consumers in a better way. This technology is revolutionizing the mobile industry, creating ways to fulfill users’ expectations and gain the benefits of mobile app development.
Internet of Things (IoT) Mobile Apps are Connecting the World
We know there are smartphones, smart cars, and smart refrigerators. There are intelligent toilets too. Every aspect of our lives is getting connected to the internet and is now accessible by mobile apps on our smartphones. There is a popular term, ‘Smart Homes’ that describes a house where all the devices are connected to the internet and can be maintained and operated by an app on your mobile phone.
Internet of Things(IoT) has expanded the functionality of mobile apps. Now, these apps are not limited to just displaying products, sharing information, or providing customer support. It is way more advanced.
You forgot to turn off the AC; you can do it remotely using an app on your phone. You want to change the lights from white to blue; you have an app on your phone. For almost anything and everything that we can connect to the World Wide Web, there is a mobile app. These IoT mobile applications are effectively making lives comfortable.
IoT has opened a gateway for emerging possibilities to create apps that can further make consumers’ life more comfortable and help businesses grow. Tech companies should strive to conquer this world of IoT based mobile apps and cater to this market of the digitally connected world.
Location-Based Services (LBS) are Capitalizing on GPS
With every passing day, more companies are integrating location-based services into their mobile apps. These apps are helping companies in advertising and reaching consumers on a real-time basis. They are also making users life convenient by providing them the required information.
Have you received a push message or notification about a sale in the shopping mall as soon as you enter the vicinity? That’s a personalized communication from an enterprise to its customers based on their location.
Using a mobile app and integrating it with the GPS on your phone allows them to share relevant messages with you at the right time.
This serves as a win-win situation for both companies as well as consumers. Customers get the information at the right time and corporations get a higher conversion rate.
LBS mobile apps are not only for informing clients about offers and sales. It helps them in navigating as well. There are apps, including google maps, that tell you about popular restaurants, schools, and hospitals in your vicinity. Social media apps like Facebook and Instagram allow you to check-in and share your location with your friends and family. Riding apps and their business relies hugely on this technology. One of the most valued features of Uber is that it allows a rider to share his or her live location with family or friends, which helps Uber in making a rider feel safe.
The applications of location-based services can be seen in gaming apps as well.
Remember Pokémon Go?
It was a gaming app that used LBS and augmented reality to engage the players. Gamers had to travel on foot to find and collect Pokémon characters. People were addicted to it, and it became a hit among kids and adults both.
Using Technology and Digitalization to Enhance User Engagement
Unless you have a monopoly over a product or service, your organization needs to put in a continuous effort to gain new clients and retain existing ones. Mobile applications play a significant role in keeping customers engaged and earning brand loyalty. It offers a two-way communication path to consumers and brands to stay in touch with each other.
This makes sense when it comes to a relationship between a brand and consumer as well. If your mobile app is on their phone, then you are with them for as long as they have a smartphone in their pocket. Moreover, we have already confirmed at the beginning of the article that people are checking their smartphones frequently.
Optimal engagement with a client is one of the fastest ways to increase customer base and build brand loyalty. Enterprises are using personalized engagement via mobile apps as one of the critical tools to improve their brand value and conversion rates. They run various loyalty or reward-based campaigns based solely on the usage of their app.
Consumers don’t want rewards and discounts only. They want to feel close to the brand; they want to feel involved. Things like being invited to be the first one to taste a newly launched coffee flavor or getting regular updates to have a significant impact on building stronger customer relationships based on enhanced user engagement.
Quick, Convenient yet Secure Payment Process
You must have seen people waving their smartphones over a machine instead of swiping a credit card. Or you might be the one using your smartphone over a device. These virtual wallets are cropping up everywhere.
Financial transactions used to happen via cash, then came credit cards. Initially, people were hesitant and skeptical about them, but with time credit cards became part of everyone’s daily life. These days you will barely find anyone carrying a massive amount of cash. However, it’s easy to find people carrying multiple credit cards and smartphones (at least one).
Time is changing, and people have upgraded themselves by using virtual wallets/ mobile payment apps to make financial transactions. It began with one or two huge companies, and now you see such apps popping everywhere in the market.
The question is -
Will mobile phone apps replace credit cards?
The probability is high. People carry smartphones everywhere, not anything else, just the app on their phone. It is convenient and makes users life simpler.
However, convenience is not the only priority when it comes to a financial transaction. Security is a significant concern. Big companies Apple, Google, and PayPal have gained trust and popularity. Smaller companies are still building their brand. Due to numerous players in this field, consumers are selectively using only the apps they can trust.
The developers creating mobile apps for a secure payment process need to keep the security of data in mind. The companies are investing substantially to make sure that their apps are safe and reliable.
Enterprises are continuously working on improving their cash flow by riding on this wave of mobile payment apps and accepting payments in real-time. These virtual wallets will continue to rise in popularity and usage across the globe.
Making Better Business Decisions through Real-Time Analytics
In today’s digital era, real-time analytics can make or break your business. On average, a person uses forty mobile apps per month. By using the app, consumers are allowing corporates to use data, enhance engagement, and provide convenience. If the data utilized correctly, then real-time app analytics can help both companies as well as the customers. Imagine you have a grocery store and a buyer is using your mobile app. He visits your store every week. He is fond of brands, buys a specific kind of milk, and his weekly shopping list stays almost the same.
Now if you are using real-time analytics, then as he walks down the store or even if he is in the vicinity, your marketing team can send notifications about offers or discounts on the products that he generally buys and informs him about any new product launched by his favorite brands.
Such synchronized execution of technology in the digital era can make a consumer feel essential and ignites a sense of loyalty towards the company. Personalized interaction makes a customer feel valued and fulfill their need for convenience.
Imagine if you would have sent him deals about diapers even when he has never bought any baby product from the store because he doesn’t have a child.
If you are not using real-time analytics to offer something valuable to your consumer, then you are wasting your money and efforts. Customers should be able to save either time or energy or money by keeping your mobile app on their smartphones.
So just getting the app downloaded isn’t the victory. Utilizing it in the right way is the key to successful business growth.
What’s the Future of Mobile Apps in Business World?
96% of generation Z is almost addicted to smartphones. Most of their activities happen via apps. They are using mobile apps for everything, be it communicating, shopping, reading news, listening to music or anything else.
Businesses have utilized apps creatively to become successful. Mobile apps might be comparatively a newer concept for industries, but it will surely be dominant in the future. It will soon become a necessary tool for organizations as well as consumers just like smartphones. Companies have realized that consumers prefer apps over anything else due to convenience; this is the reason tech companies are investing massively in mobile app development technologies. There is still a lot of potential in the market to utilize the IoT and AI technology for business growth.
Companies need to stay ahead of the game to beat the competition. This can only happen by adapting to changing times and adopting innovative technologies.