Top Trending Beauty Applications
Don’t we all wants to know what’s trending in Fashion cloths, Makeup or Hairdos?
Interested in perfecting a glamorous smokey eye for an upcoming special event or even learning how to hydrate your dry skin? Are you ever in desperate need of the perfect edit for a picture you need post-ready for your socials such as Instagram or Facebook? If it’s a yes, look no further! Here is the groundbreaking information about industry-changing beauty applications of 2019.
Why is it important to know about the best beauty applications?
We are living in an age where smartphones and technology are at every turn, shaping our society and having a major impact on our global economy. It is only appropriate that the beauty industry takes its own creative twist on technology as we know it. The industry is coming up with applications to assist customers shop wisely, virtually try products on, watch tutorials online and even edit their own beautiful pictures. According to Deborah Weinswig with Forbes Magazine, "Technological advances mean beauty apps can now be used as personal beauty consultants that allow consumers to virtually try on products, analyze their own skin and schedule on-demand beauty services, all from their mobile devices." (Weinswig). The nature of beauty applications allows us to have a real-life human interaction through the technology that we know and love at our fingertips, 24 hours a day, 7 days a week.
“The use of smartphone apps to engage consumers, introduce products and enhance the shopping experience has gained traction with beauty brands” explains Deborah Weinswig. She goes on to explain that “apps also help beauty brands collect valuable data on users’ preferences and behavior. According to Euromonitor International, e-commerce and m-commerce are the fastest-growing retail platforms globally”(Weinswig).
Micro-blogs such as Instagram, Snapchat or even Twitter allow for companies to advertise their various products and reach a variety of audiences. The luxury makeup brand Buxom is exemplifying their diverse brand while also marketing their long-wear Lip Cream that is also one of their best-selling products. To do this, they are using Instagram, where a plethora of followers are able to be reached and content can be easily consumed.
YouCam Makeup: This beauty app allows consumers to virtually try-on any makeup product of their choice without the long-term commitment of trying it on in-person at a store or makeup counter. The application also allows people to take selfies while trying the makeup and let them have beautiful, effortless pictures at the touch of your fingertips.
Spruce Care Messenger: This healthcare app allows for you to be virtually consulted about any and all skin needs you may have. Make an appointment on the app and speak to a real board-certified dermatologist through secure HIPPA compliant messaging. The dermatologist will then help with the products that are suitable for your skin type. The app is free to download and has cover-fee options starting at only $24 a month.
Facetune2: This application offers a wide variety of options when it comes to perfecting that incredible picture for your social media accounts. This app is truly a game-changer with plathora of picture-altering features such as whitening your teeth in seconds or smoothing out a scar you wish was gone. It allows for easy and fast fixes to be made that will help your photos be more appealing.
Ipsy: Giving customers a luxury experience at an affordable cost, this application allows users to subscribe to a monthly Glam Bag where they receive an array of beauty samples. The Glam Bags are valued at over $50 from top beauty brands and allow the consumer to try out these high-end products without the commitment of the full size. This is great because it can help any beauty enthusiast find some of their favorite products. Subscriptions start at just $10 a month with free shipping on every Glam Bag.
YouTube: Known for its various video types, YouTube is the perfect place to get makeup tips and tricks from industry pros. It is also an amazing outlet to connect with new and upcoming professionals in the beauty world. The YouTube beauty community offers a wide variety of videos that can help give knowledge to anyone. Looking for the top skincare brands? Need to learn how to do a full-glam look in under an hour? Trying to find the perfect foundation for your oily-type skin? YouTube has it all and allows for all things listed above plus thousands of other questions you may have, to be answered in a simple app download and click.
Beauty YouTubers such as EMAN offer high-quality videos with step-by-step tutorials using some of the latest beauty products in the industry. With a whopping 908K subscribers and growing, this expert is just one example of how YouTube plays a vital role in the beauty industries transformation in the digital age through apps on smart devices.
Also read: Latest Mobile App Development Trends in 2019
These applications and programs are helping beauty industry to shape the way we consider, consume and become more hands-on as we know it. As the beauty industry continues to revolutionize to keep up with the wave of digital transformations, downloading these applications on your smart-devices will allow you to keep up. Happy consuming!
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