Mobile apps are true revolution of this decade. On Google Play Store and Apple App Store, there are over 4 million apps. That is a massive number. Thousands of apps are submitted to app stores everyday. So if you have developed the most superb mobile application, but if mobile users can’t easily find it, all the efforts could go in vain. In order to make your mobile app stand out and have financial success, a good promotional plan for your app is a must. Below are some of the best tried and tested strategies for getting your app noticed by the users.
Create a Demo Video
Create a video that clearly speaks out its purpose. Make it humorous, entertaining and informative so that your audience can easily relate to it. Publish it in your official YouTube channel and also embed it within content you’ll be producing in future.
Create a Microsite(Landing page)
This one or two-pager showcases your app to the web audience. Take cues from Snapchat.
Consolidate your Marketing Push
The exact algorithm for "top charts" is unknown, but developers have discovered that it roughly looks at downloads over a one week period. So instead of spreading marketing over a longer period of time, focus on getting as many people downloading your app during a few days.
Never Miss a Chance to Collect Emails
Gather potential customer emails through Facebook, Twitter or your website. An email list of people who have opted in is a powerful marketing tool.
Make it FREE
They say the best things in life are free and with your application, it ought to be the same. You can simply put a cost on your application, however empower downloading for nothing at dispatch.
Leverage Your Mobile Website
If you have a mobile website that gets a decent amount of traffic, it’s time to use that to your app’s advantage. These people are ideal candidates for a ‘targeted group’ who will be happy to use your app right from the get go. Take special care while working on the architecture and think how you can make it easy for them to spot your app.
Share your content
Use your Twitter, Facebook, Google+ and LinkedIn profiles to promote the app several times in a week.
Join Developers and Entrepreneurs Groups on Social Media
Increase your visibility on social media groups & communities, especially Linkedin, Google+ and Facebook, to become better known among entrepreneurs & app developers go.
Ask for their feedback on your app and give them free promo codes to try it out. Discuss current features, bug fixes, future updates and value their opinion. You can build great relationships with them which might present the opportunity to cross promote each other’s apps without spending a cent.
These are some of strategies that have worked for our clients. You have other strategies that worked for your apps? Let us know in comments below.