Mobile phones and devices are getting dominant over other technologies with today’s fast paced world…
It is easy to get strayed when app development is in question. This is because of the plethora of possibilities that is available and also the variety that is already flooding the market. In this regard, it makes sense to focus on the four main key elements of holistic app development. Let us look at these one by one.
1) Identify the Requirements
This is the most important aspect of creating an app. An app, when created and launched should ensure that it meets the purpose for which it was being created. The main questions that need to be asked are:
• What is the purpose of the app?
• Who will use the app?
• What are key components of the app?
• Is my app satisfying the answers to the above questions?
It is important the app uses a focussed approach so that the needs of the customer are correctly identified and the customer gets the outcome that he/she desires. An app that is holistic will ensure that the requirements are correctly identified and handled to give the optimum outcome. Once requirements are analysed and identified then it becomes important that the developers design and develop the app in a way that meets those requirements. Each and every activity on the app must be so designed that it meets the requirements.
2) Agile Development
The Agile Methodology is best suited for apps. This is because it eliminates surprises and ensures that the app welcomes the client into conversations that are focussed on development. Another aspect is that the app should be designed in a manner that it ensures that the functional elements of each app are introduced often and the customer is well aware of them. Another salient feature of using Agile is that the progress reports at regular intervals ensure that both the app owner and the app user are able to pre-empt and highlight potential problems and troubleshoot in a focussed manner. Another added advantage of using Agile is that it quickly allows changes to be made and unexpected changes are handled best by using Agile.
What is an app if there is no awareness of it or of the services and products it offers? Well- executed marketing is essential for an app to be a success. It is important that the marketing policies of the app are customer centric and well-thought out so that the app is successful when launched. It is also not necessary to use marketing promotional campaigns at the time of the launch of the app only, promotional practices to increase awareness of the app, the products and the services should be started once the launch is nearing launch so as to build the demand and anticipation of the launch.
4) Analyse the Audience
It is extremely critical to know what the audience wants. This means that the audience reactions and response to the app should be recorded and analysed. This will ensure that the app developers have current and accurate knowledge about audience requirements and response. This also leads to the successful optimisation to the app. It also helps in stabilising, strengthening and expanding audience relationships.
These are the most important aspects of holistic app development and when kept in mind will ensure that the app is a success when launched