The past five years have seen many consumers switching to mobile apps because they present accessibility at any time from anywhere. As a result, businesses are looking at developing mobile apps to increase business exposure, improve customer loyalty and build stronger brands. Since mobile apps enable customers to interact with the brand in a personal space, it can significantly enhance brand value and is well worth the investment. However, exorbitant app development cost often acts as a deterrent to a company when developing a mobile app for their brand.
Mobile app development cost needn’t be excessive, especially if you take specific measures to reduce unnecessary costs. Here are nine ways to reduce the development cost of your mobile app, without compromising on quality.
1) Efficient Planning of App Development Process
A mobile app aims to provide the customer with the best user experience. However, app development is a complex process that often requires several iterations and modifications before it achieves perfection, and each change increases the app development cost. While it’s only natural to have many ideas of how to enhance customer interaction with the app, by brainstorming with the team at the initial stages and weighing the pros and cons of various ideas, you can choose those features that deliver a better user experience for customers, thereby reducing the cost of making too many alterations.
2) Prepare a Sketch of the Final Product
While coding is at the base of successful app development, it’s crucial that the developer has a clear vision of the expectations from the app or the kind of interface that needs to be provided to the customer. By sketching the app and its interface, you can effectively communicate the expectations to the developer, so he can use it as the starting point for designing the interface and the workflow so that it matches the sketch. It will prevent unnecessary reworking of the design that adds to the mobile app development cost.
3) Decide the Platform for your Mobile App
While having an app for each mobile platform – iOS, Android and Windows – will ensure that the app reaches more users when the company is trying to keep the app development cost low, it might make more sense to target a single platform. The best way to decide on which platform to choose is to analyze which one is preferred by the majority of the brand’s consumers. By opting to develop for just one platform instead of three, you can bring down the cost of development by almost two-thirds.
An alternative is to opt for cross-platform app development as it is an economical way to make the app ready to be deployed on multiple platforms.
4) Outsource the Mobile App Development Project
While some businesses look at outsourcing as a loss of control over the development process, it comes with a host of benefits. Firstly, since you hire the development team only for a short time, paying them by the hour, the app development cost works out much cheaper than if you were to hire an in-house development team as you would continue to pay them a fixed salary, without taking in to account the number of hours they worked on the task. Secondly, when you outsource the app development, you get access not only to the expertise of skilled developers who have experience in app development but also to many more design options for the app.
5) Making the Most of the Existing Technologies
The advantage of outsourcing the app development to an expert is that you can make optimal use of the existing templates and frameworks that he has created for previous builds. By choosing a preexisting framework that meets your requirements, you can significantly cut down the development time, reducing app development cost in the process.
6) Testing the Framework
Often, in the rush of getting the app to market, it is launched before it is thoroughly tested, resulting not only in a loss of reputation for the brand but also an increase in the app development cost for rectifying the flaws. By testing the framework before the launch, you can identify elements that aren’t working as expected and take measures to fix it, thereby saving time and money.
7) Keeping It Simple
More features don’t necessarily translate to the better app experience. In the initial excitement of developing an app, it’s common to want to add too many features. However, every additional feature will not only add to the app development cost but also lengthen the process. It’s best to highlight a few features that are essential for promoting the brand or business.
8) Look for an Expert Mobile App Development Company
The process of developing a mobile app requires experts in several areas working together to build the app. Often, it would help if you had developers with specialist skills. Therefore, you should look for a mobile app development company that has years of experience in app development for the various platforms, besides offering end-to-end services, including app development, design, and marketing. It will keep the app development cost lower than if you had to outsource each service to a different agency.
9) Don’t Rush for the Mobile App Development Process
While reducing the development time will help to lower the costs, it’s no point in rushing through the process without following a systematic approach that includes testing. Otherwise, any flaws or bugs would be noticed only once the app is used by the consumers, resulting in diminishing the user experience and affecting brand value.
TechAhead offers comprehensive mobile app development services encompassing design, testing, and marketing. Our team of experts includes specialists in iOS, Android, Windows, and Cross-Platform app development. Give us a call to get started with bringing your app idea to life.