Amongst all the different types of apps in the industry, business-to-business (B2B) apps have become one of the most exciting segments.
According to Forrester, a US-based research and advisory firm, B2B eCommerce transactions in the U.S. will reach around $1.8 trillion by 2023, which would account for 17% of all B2B sales in the country. With mobile app development getting more streamlined every year, more than 65% of enterprises are estimated to have a plan of launching their own mobile applications.
Why invest in a B2B mobile app?
One of B2B mobile application development's key advantages is that the competition is not intense yet in this market as very few businesses are opting for the B2B application. The slow adoption of B2B in the mobile app development process is due to various challenges involved, such as the small size of the B2B market, the need for better communication, and robust sales. However, with the emergence of new and innovative technologies, the B2B app adoption started gaining momentum in 2018 and since then continues to demonstrate splendid growth with no signs of slowing.
As the principles of running a B2B company are very much different from running a B2C company, B2B companies generally need to put extra effort in creating their applications, considering the higher level of complexities involved. However, B2B apps bring along more frequent purchases at higher volumes as compared to B2C apps. A B2B app for mobile devices is known for optimizing the real-time purchases of real-time customers. Additionally, the business operations can be improved significantly by leveraging the real-time data collected from B2B apps, a powerful medium to unearth data-driven insights regarding partners, clients, and employees.
What does it take to develop a successful B2B mobile app?
To get the best out of a B2B mobile application, it is imperative to provide massive value to the audience keeping customer requirements, tech-stack solutions, business targets, core objective, and other features in mind.
Flow with the Latest Trends
The on-going or latest trends that align well with the specific client requirements are crucial in stepping in the right direction. The best move forward is by looking at the competitor apps that are already available in the market and examining how they provide value to other businesses. Through robust research and proper planning, you can develop the best-in-class B2B app capable of delivering an enhanced customer experience.
Social media is not just for people to connect with their family and friends. It has gained importance in the B2B segment over the last few years as businesses and companies have started leveraging the major social media platforms to stay in touch with their target audience. As a B2B company, you can get the best out of social media platforms by creating pages with crucial information regarding your business, vision, products, services and for sharing images or videos around your brand. Furthermore, you can create and run powerful campaigns targeting smartphone audiences and encourage them to install your application.
Customer Relationship Management (CRM)
Integrating CRM tools in a B2B mobile application can boost B2B businesses and help build a better relationship with the clients. B2B apps with mobile CRM can provide a gamut of features such as sales management, contact management, and employee management, which streamline the whole business process. It has been found in a study conducted by Innoppl that 65% of sales personnel equipped with CRM meet their sales targets regularly.
Reviews & Ratings
Reviews and rating option is one of the most crucial tools for a B2B business as it gives your products and services a level of trust amid your target audience and higher search credibility in the app stores. As the number of applications is increasing on a daily basis, customers are relying more on the past experiences of other customers before initiating the transaction or building trust in a brand. Additionally, the feature also gives B2B companies a chance to enhance the quality of their products or services based on the feedback shared by their customers.
App Store Optimization
As every app store has its own algorithm, having a deep knowledge about the ins and outs of each store is vital for the businesses to ensure their mobile application gets maximum exposure and better ranking on the platform, whether it is Apple’s App Store or Google’s Play Store. A company should not ignore the optimization of the released application on the app store.
Mobile experts at TechAhead, one of the best B2B app development firms in USA, believe that businesses need to understand which type of app will help them in achieving their business goals, which platforms (Apple’s App Store or Google Play Store) would be beneficial to target, and a rough cost estimate for developing a B2B mobile app in their industry.
The success with a B2B mobile app hinges on developing a thoroughly tested, user-friendly application that solves critical pain points of the clients and delivers consistent value to businesses. TechAhead, one of the best B2B mobile app development companies, has 11+ years of experience in delivering top-notch B2B mobile applications to clients worldwide, from Fortune 500 companies to emerging startups. If you have plans to enter into the mobile market for your B2B business, TechAhead is your go-to. Reach TechAhead mobile consultants with your specific requirements today.