Optimize the ROI of a Mobile App
According to a report by Gartner, mobile apps will be responsible for generating a revenue of $77 billion by 2017. Mobile apps are a core ingredient in the future of tech in our everyday lives. With a plethora of mobile apps out there, apps which are unable to gain or retain users, miss out on the chance to generate serious mobile revenue. This issue can be countered by boosting app usage. User engagement is what actually makes an app profitable and increasing its ROI. But how is it done? Read on to see most effective ways to do this.
- Enhanced User Experience
User satisfaction counts a lot in the success of your app. If the user experience fails to interest a customer, your app will not make it much far. App developers are well aware of this fact. Therefore, it is essential that you have a one-on-one conversation with the app developer to making an app that focuses on human-centric design. You app analytics will prove helpful in identifying where your users lack a smooth experience.
- Audience Segmentation
Positive returns mean that your Average Revenue per User (ARPU), is more than your Cost per Acquisition (Cost per Acquisition). For this, you need audience segmentation which will help you to map out the specific characteristics of your audience and in turn produce tailored campaigns to keep those audience groups interested.
One way to do this is by push messaging campaigns. This ensures that your message goes to users who haven’t opened your app since some time. Push messages help in re-engaging these users. These in-app messages have been proven to be an efficient way in directing users to perform a specific action you want by providing them with a personalized offer. Before you submit your app to the App Store, make sure your marketing strategies have been tested for frequency, timing, offer, and content.
- Taking the Help of Social Media
In today’s world, there is barely anything that can exist without the use of social media. Similarly, user engagement in apps depends heavily on social media sharing. Social sharing helps users to talk about your app while sharing their experience of it. Spreading word digitally is faster and reaches a larger audience. People will share the app which means that it will reach potential users who were either unaware of or cannot reach otherwise. Simply integrate social sharing buttons in your app to motivate users.
- Offering Rewards
Promotional items make the user feel like they’ve gained something extra. This encourages engagement. Offering a reward can be done in two ways. You can either run them in-app or through push notifications. Offering your customers is a way to show them that you know they use your app frequently and appreciate them for it. Offering a targeted bonus is even better, it keeps users stuck to your app in hopes of incentives.
So basically, by using and applying these particular methods to enhance the way your app works and how it is marketed, mobile developers have a greater chance at Optimize the app ROI.