Did you know that 47% of internet users expect a page to load in 2 second or less? These days, your audience isn’t going to sit around and wait for anything. And it doesn’t matter how good your product or service is, because there are countless other people who offer the exact same thing.
If you can’t deliver quickly, your customers and prospects will just do business with someone who can.
We know a thing or two about designing fast, responsive apps. And through our client relationships, we’ve developed a lot of customer-centric programs that keep people coming back.
Here are the features we think are essential in meeting the growing demand for instant gratification:
24/7 Customer Support
Google can provide the answer to any question in mere seconds. Less than that, actually. And in a world where anyone can log onto any search engine at any time of day to find what they need, you better be able to do the same.
These are some ways you can up your game and keep customers satisfied:
#1 Online chat – If your customer logs on at 2 am and wants an answer to a pressing question, it’s essential that you have someone there to help. Of course, it can be difficult and pricey to staff your business 24-hours a day. One easy solution? Invest in a chatbot. The technology allows you to have a virtual employee at your service 24/7, and it ensures that your clients’ needs are always met.
#2 Video tutorials – Did you know that 64% of consumers will purchase a product after watching a branded video? Marketing today is all about offering added value. So, if you can provide a fast and simple way for clients to learn about your product (without having to wait), why wouldn’t you do that? Video offers customers the chance to learn on their own time and at their own convenience, without having to interact with a middleman.
#3 Knowledgebase – Don’t stop at video tutorials. Make sure your mobile app includes an entire knowledge base: e-books, webinars, and education platforms all help avoid the back-and-forth that drives many prospects away.
People today don’t have time to do research. From meal planning to fitness routines, they just want someone to tell them what they need to do–and there are dozens of apps out there which do just that.
Many companies now offer customers the opportunity to answer a few simple questions, plug in a little personal info, and get a tailor-made solution to whatever it is they need. From choosing a new wardrobe, to finding a babysitter–the answer is out there.
If you can save customers the trouble of trying to work through a stressful decision alone and help them reach a quick resolution, you will easily gain their loyalty and dedication.
Fast and Easy Purchasing and Delivery
Waiting four days for delivery seems like an eternity in today’s society. Heck, even two days might be unacceptable. And the same concept applies across the board: consumers expect their food delivery within minutes, their car to be outside immediately, and the repairman to appear within the hour.
In fact, compared to three years ago, 50% more consumers expect to be able to purchase something in real-time. To meet this high bar, “marketers must not only rapidly respond to customers, but also proactively anticipate their needs before they do.”
Finally, to earn a competitive advantage, you must optimize the mobile experience. Speed and performance are perhaps the most crucial parts of a user experience –and if you want your “on-demand” audience to stick around, your mobile app must offer a solution in the moment.
Depending on industry, today’s average load time for mobile pages ranges anywhere from less than 1 second to 10+ seconds. In a world where people aren’t willing to wait more than 2 seconds, “average” doesn’t cut it.
We prioritize performance in all of our projects. Reach out to us today and find out how we can help you create a memorable user experience, in no time flat.