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Know Most Important Apple App Store Statistics to Plan Your App Strategy in 2020

Published datePublished: Mar 20, 2020 ViewsViews: 3197
Deepak Sinha

Deepak Sinha

Deepak is a hands-on Technology Leader with expertise in designing software solutions for various successful projects for multinationals. He has total experience of 15+ years and has worked on all the phases of application development and has good experience in open source and mobile technologies. He is passionate on new Technologies and has strong interest on Machine Learning, Artificial Intelligence etc.
Know Most Important Apple App Store Statistics to Plan Your App Strategy in 2020

As per the latest report, Apple hits 1.5 billion active devices in use worldwide. With each passing year, these numbers are growing at a remarkable speed. With amplifying numbers of iPhones, the demand for iPhone apps is also increasing. Research shows that there has been an extensive increase in the average time that a U.S. consumer spends on the mobile phone

The study states that the average American spends about 3 hours and 43 minutes a day on their smart device. Moreover, the average user checks their smartphone for about 80 times a day. Indeed, users spend most of the time downloading and exploring apps in different categories, including gaming, lifestyle, entertainment, sports, business, news, travel, productivity, finance, etc.

The article includes some important Apple App Store statistics that both- iPhone users and iOS developers must know.

Top Apple App Store Statistics

1. Total Number of Available Apps on the Apple App Store?

In 2019, the Apple App Store offered 3.06 million non-gaming apps in comparison to 903,489 gaming apps. As of May 2019, gaming tops the chart of the most popular app category with about 25% gaming apps, followed by business apps, education apps, and then lifestyle apps. 

available apps in the Apple App Store

2. The number of Daily Apps Releases Worldwide on the Apple App Store?

The average count of new apps released daily (worldwide) on the Apple App Store is 1236. 

apps release per day on app store

3. Average App Price on App Store?

As of November 2019, the average price of apps in the Apple app store was USD 0.86, while the average price of gaming app amounts to 51 cents. 

4. Annual Gross App Revenue of the Apple App Store? 

Statista report states that the annual gross app revenue from 2017 to 2019 was USD 54.2 billion.

5. Most Popular Apple App Store Categories? 

On the basis of a number of app downloads from the Apple App Store, some of the most popular app categories are:

  1. Games
  2. Business
  3. Education
  4. Lifestyle
  5. Utilities
  6. Entertainment
  7. Travel
  8. Food & Drink
  9. Health & Fitness
  10. Productivity

Most popular Apple App Store categories

6. Total Number of Apps with and without Rating on the App Store?

Though the total number of apps with customer ratings is quite hard to calculate, Statista report states that around 24% of overall apps on Apple App Store enjoys a customer rating of 4.5 or higher out of 5 stars, whereas 2% of apps had 0.5 to 1-star customer rating. The App Store has 384,110 apps with ratings and 1,414,717 without ratings.

app ratings on app store

7. Apple Stores Total Visitors Worldwide?

Apple Store records 500 million app store visitors per week in 2018.

8. Total Types of Business Model on the Apple App Store?

Five different types of Business models are available on the Apple App Store. These models include the Free Model, Freemium Model, Subscription Model, Paid Model, and Paymium Model.

Free Model: Users do not have to pay to download or even use the app. It’s available free of cost.

Freemium Model: Users pay absolutely nothing to download the apps from the Apple App Store. Users are available with optional in-app purchases to access premium app features, subscriptions, additional content, etc.

Subscription Model: Users are offered in-app purchases for accessing the services, content, etc. at an optimal cost.

Paid Model: Users pay a one-time fee to download and use the app. In this model, users are allowed unrestricted access to the premium features of the app.

Paymium Model: This model is, in fact, a combination of freemium and paid models. Users pay for downloading the app from the Apple app store and are offered an option to purchase additional features, services, and content of the app for gaining access to extensive functionality.

9. Top 10 Free Apps on Apple App Store? 

Distribution of free apps in the Apple App Store as of December 2019 rounds to 90.8%. As per statistical data, top free iOS apps in the Apple App Store are:

  1. Tik Tok
  2. Slide Up- Games for Snapchat
  3. PicsArt Photo Editor
  4. YouTube
  5. Instagram
  6. Snapchat
  7. Messenger
  8. Facebook
  9. Netflix
  10. Gmail

10. Top 10 Most Successful Paid Apps on Apple App Store?

The distribution of paid iOS apps in the Apple Play Store is 9.2% as of December 2019. The list of ten most successful paid iOS apps available on the Apple App Store is as below:

  1. Plague Inc.
  2. Minecraft
  3. Castlevania: SotN
  4. The Game of Life
  5. Geometry Dash
  6. Heads Up
  7. TouchRetouch
  8. HotSchedules
  9. ProCreate Pocket
  10. Monopoly

11. Top Free iPhone Game apps?

Apple App Store allows iOS users to download gaming apps for free. The top 10 free iPhone Game apps include:

  1. The Battle of Polytopia
  2. Pigeon Wings Strike
  3. Disk Drivin’ 2
  4. Call of Duty: Mobile
  5. Data Wing
  6. Knight Brawl
  7. Wordscapes
  8. PinOut
  9. Super Cat Tales 2
  10. Power Hover: Cruise

12. Top-Paid iPhone Game apps?

iPhone mobile gaming apps

Statista states that the popular iOS mobile game, Roblox, generated daily revenue of USD 2,274,957 in February 2020. The top-grossing iOS gaming apps are following:

  1. Roblox
  2. Candy Crush Saga
  3. Gardenscapes
  4. Toon Blast
  5. Homescapes
  6. Clash of Clans
  7. Fortnite
  8. Pokemon GO
  9. SlotomaniaTM Vegas Casino Slots
  10. Clash Royale

13. Average Price of Paid iOS Apps? 

Price Distribution

As of December 2019, the average price of paid iOS apps in the Apple App Store is below USD 10.

14. App Store Gross App Revenue Worldwide?

The Apple Apps Store U.S. gross revenue is estimated to reach 54.2 billion USD in the fourth quarter of 2019. This revenue comes from subscriptions, in-app purchases, and the premium apps existing in the Apple app store. 

15.  Leading Apple App Store Categories 2019-2020, By Download Volume? 

By the end of 2019, Gaming apps were ranked top download category with 2.33 billion app downloads worldwide. The second most popular category by download volume is the photo and video apps, with 586 million downloads. 

16. Games Category Share of Total Active Apps in The Apple App Store? 

As of November 2019, the games category share of total active apps in the Apple App Store has amounted to 22.37%. 

17. Cumulative Apple App Store Earnings of App Developers as of January 2020?

Apple App Store earnings of mobile app developers

The cumulative Apple App Store earnings of iOS developers as of January 2020 estimates to USD 155 billion.

To sum up, the Apple App Store is flourishing with responsive apps in different categories. Gaming apps are ruling the App Store, and iPhone users are offered with quite a good number of games and entertainment options. Undeniably, the Apple App store is going strong, and the statistics here revealed a lot about iPhone app development and the changes it brings in business revenue.

For making an iOS app successful, it is vital to develop customized, responsive, and feature-rich apps considering the business-specific needs of the client.

TechAhead, a leading mobile app development company is known to deliver high quality mobile apps for all platforms and frameworks. Contact our experts now to take your business to the next level.

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