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Founded in 1998, Pine Labs is one of the leading providers of retail transaction technology and payment processing service for millions of merchants, SMEs, and retailers across India. With a current valuation of $3.5 billion, Pine Labs is among the first unicorn startups from India. 50-year old Starbucks is one of the biggest multinational coffeehouse and roastery reserves from the USA, which is present across 83 nations, and employs more than 33,000 employees across the world.
Pine Labs asked us to develop a world-class, mobile-based loyalty and reward platform for Starbucks customers across India. This unique mobile app was expected to have some of the most advanced rewards and loyalty features, along with a seamless, intuitive user experience and user interface.
The mobile app being developed for Starbucks was expected to be a world-class, state-of-the-art rewards and loyalty platform, with an intuitive design and seamless user interface. Even non-techie users should be able to use this app without any hassles.
New and existing users should be able to receive new offers about discounts, or any new product launches right within the app, and should be able to get notifications and updates about them on a regular basis.
Redeeming the accumulated reward and loyalty points was another major expectation from this rewards and loyalty platform, exclusively for all Starbucks users across India.
We understood the unique requirements of Pine Labs concerning Starbucks’ expectations and needs and brainstormed ideas with them to conceptualize and design a mobile-based loyalty app. We deployed a robust, scalable, and powerful server architecture to ensure fast scalability and super-fast performance.
The mobile app we developed for Starbucks was a complete, end-to-end rewards and loyalty platform customized and tailor-made for Starbucks customers across India. The look and feel, user experience, and user interface were in line with Starbucks branding and provided their users with a delightful experience.
This mobile app allowed all Starbucks users to accumulate points based on their purchases, and accumulate their loyalty accounts with points. These points were redeemable against future purchases and thereby deploying a robust loyalty and reward platform for all users.
Starbucks was also able to offer discounts and hot deals to their users in real-time via this mobile app. Based on the customer’s purchase history and association with the brand, customized offers and discounts were rolled out to the app users, thereby triggering more loyalty and more branding.
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