Technology powered innovation
triggered more business for this 188
year old building material czar

We used logic & codes to revolutionize
188-year old construction business

By deploying the right technological stack and advanced programming and logic algorithms, we triggered a revolution for Lafarge, a 188-year old construction material behemoth from France. Find out how we empowered our client to generate 40% more enquiries and an 80% reduction in GPS errors.

Enquiries and leads increased by 40%, sales, and marketing costs reduced by 20%, and GPS-related errors reduced by more than 80%. This translates to more happy & loyal customers, for life.”

Meet our client: Lafarge

Headquartered in Paris, France, Lafarge is one of the biggest building material companies, with a glorious history of 188 years. They specialize in providing high-quality building products such as cement, construction aggregates, and concrete. With a presence across 80 nations and 75,000 employees, Lafarge owns assets worth €34.804 billion and generates more than €1 billion in revenues every year.

Problem #1: Inaccurate GPS Data

WeatherMix branded concrete and cement products are extremely advanced and sophisticated, and highly sensitive towards the prevalent weather conditions. Due to incorrect GPS location, Lafarge was not able to understand their customers’ exact location, and this prevented them from shipping the right WeatherMix product. They asked us to solve this problem via technology and programming acumen.

Problem #2: Discovering right product

Lafarge customers were not able to ship the right WeatherMix product, due to inconsistent information and details about their properties. Different kinds of WeatherMix products are suitable for different kinds of properties, based on the location, size, soil composition, weather condition, and more. Lafarge asked us to solve this major problem in their new mobile app, by using scientific data and location-based information.

Problem #3: Connecting with dealers

Lafarge wanted to expand their sales and generate more revenues by connecting the dealers with their customers in real-time. In their mobile app, they wished for a platform or a feature that seamlessly connected their clients with the nearest dealers, and enable them to order their WeatherMix and other products quickly for swift deliveries.

We accepted the challenge.

Our secret recipe

The needs and requirements of Lafarge with respect to the WeatherMix line of products, and enhancing the user experience of their customers on their mobile apps was difficult and challenging. We had to reinvent GPS-related technologies, optimize them, and then deploy them for solving the pain points and ensuring optimal performance. We followed a human-centric design approach to simplify the user journeys and helped Lafarge to accelerate business growth in a short time.

Solution #1: Highly Advanced GPS Data

We used triangulation technology along with fused location methods to gather location data from multiple points and provide highly accurate GPS data of the end-users so that Lafarge dealers are able to quickly find out which WeatherMix product will be suitable for them. Due to this advanced GPS solution, Lafarge customers were able to receive the right concrete and cement product, for optimal construction output.

Solution #2: Size & geometry of job site

We added new and advanced features in the mobile app, that enabled the customers and construction workers to share exact geometry-related data about the job site, and share the information with Lafarge dealers. With this data, the Lafarge management team, and their dealers were able to swiftly understand the terrain and shape of the property and accordingly shipped the most feasible WeatherMix product for ensuring the long term success of the construction project.

Solution #3: Real-time connection with dealers

The manual tasks of documents and policy management became completely digital and mobile. Customers are now able to quickly share the required documents, save their policy details in a centralized Cloud server, and access them as and when required. With a powerful document and policy management foundation, the app quickly became the most preferred choice for insurance seekers.

The tech-powered innovation unleashed for Lafarge by TechAhead had a direct impact on their bottom line: Enquiries and leads increased by 40%, sales, and marketing costs reduced by 20%, and GPS-related errors reduced by more than 80%. This translates to more happy & loyal customers, for life.

Conclusion

TechAhead conceptualized and developed next-gen mobility solutions for Lafarge, and enabled them to get more leads, generate more sales, and save more money. They were able to delight their customers with exceptional UX/UI and resolved their pain points in a timely manner.

We empowered Lafarge to cement their position in the construction and building material industry and triggered a business revolution for this 188-year old company.