TechAhead Logo

How is Kayla Itsines’ Sweat app raking in $77 million?

Published datePublished: Jun 26, 2018 ViewsViews: 4661
Deepak Sinha

Deepak Sinha

Deepak is a hands-on Technology Leader with expertise in designing software solutions for various successful projects for multinationals. He has total experience of 15+ years and has worked on all the phases of application development and has good experience in open source and mobile technologies. He is passionate on new Technologies and has strong interest on Machine Learning, Artificial Intelligence etc.
How is Kayla Itsines’ Sweat app raking in $77 million?

In recent years, digitization has transformed the fitness industry. The shift has resulted because countless apps, blogs, and video tutorials are now easily accessible to users. Due to this, no longer does one need to visit the gym or hire a personal trainer to achieve fitness goals. While numerous workout options are now available, one fitness app that has captured users’ hearts and kept them engaged is Sweat with Kayla, created by Australian fitness trainer Kayla Itsines.

Picture this. You’re on your journey to better health, but gym memberships and personal trainers are too expensive or inconvenient. Then you stumble upon an app that promises effective workouts from home, designed by renowned trainer Kayla Itsines.

This isn’t just about transforming your body; it’s also about understanding how successful fitness apps work behind the scenes – because they can be as powerful as well-planned business models! So buckle up!

We’ll explore different training styles promoted in the program, learn how to choose workouts tailored for us, dive into scheduling tools that help maintain consistency, and, most importantly, understand the potential profits from such platforms.

Which Training Style & Exercises Does The Kayla Itsines Program Promote?

The Kayla Itsines program, part of the Sweat app, promotes cardio sessions a unique blend of High-Intensity Interval Training (HIIT) and resistance training exercises. This combination helps to maximize fat burn and muscle tone in less time.

This fitness approach revolves around 28-minute workouts designed for efficiency high intensity strength and results. Each session typically includes two circuits with four exercises each, repeated twice.

In terms of specific routines, the program features everything from burpees to push-ups, squats to lunges – all for free workouts tailored towards full body transformation. You won’t need fancy gym equipment either; many workouts are perfectly suited for at-home exercise with minimal gear required.

  • Kettlebell swings offer an effective way to work your arms, legs, glutes, and core simultaneously.
  • Jumping jacks give you cardiovascular benefits while also toning your whole body,
  • Abdominal crunches target that troublesome midsection area that many want to improve upon.

Beyond these physical aspects is the empowering ethos behind this workout philosophy: anyone can start where they are now and make meaningful progress towards their health goals because every little bit counts. So, let’s embrace our journey towards better fitness together through these engaging sweat sessions.

Strength Training, HIIT, Yoga…How Do I Know Which Workout To Choose?

Choosing the right workout from the Kayla Itsines Sweat App can seem daunting, but it’s a personalized process. This app is designed to give workouts that match your fitness goals and abilities.

The first step to picking your workout involves understanding your own needs and objectives. Are you looking to build strength and improve cardio fitness, or do you want a mix? Knowing what you need will guide your choice.

Although you may not be an expert, the Sweat App has your back. The Sweat App has built-in tools that help users determine their level of physical condition and recommend suitable exercises based on these findings.

  • For those aiming to increase strength, high-intensity resistance training could be advantageous.
  • If cardiovascular health is important, then low-intensity steady-state (LISS) workouts might be best suited for you.
  • A blend of both types can provide comprehensive benefits, too.

Besides this practical approach, consider which routines spark joy as well. Fitness isn’t just about hard work; it should also be enjoyable, and challenging, so choose something that makes working out fun.

Last, Don’t hesitate to switch things up if necessary. If one style doesn’t suit after trying it out for some time or feels monotonous – change it. Remember: Your wellness journey with Kayla Itsines Sweat App should reflect personal growth over time rather than perfection at any moment.

A Complete Fitness Journey That Features A Workout Calendar & Scheduling Tool

One key feature of the Sweat with Kayla Itsines app is its built-in workout calendar and scheduling tool. This lets you keep track of your fitness journey and schedule, making sure that every sweat session counts.

This isn’t just any calendar; it’s a fitness companion that plans workouts for you. This fitness companion plans workouts tailored to your goals, whether HIIT, yoga, or strength training.

Let’s say it’s Monday morning, and you’re unsure what to do. No problem. The Sweat app gives tailored recommendations based on past performance and future targets. So, no more guesswork.

Sweating It Out With Profits To Show For It

The effectiveness of the Sweat app goes beyond users’ physical transformation – its financial success speaks volumes too. Since launching, the platform has generated impressive profits year-on-year thanks to an engaged user base committed to their health.

In 2023 alone, they recorded over $99 million in revenue. Now if that doesn’t scream successful tech innovation, then I don’t know what does.

Making Fitness Convenient And Accessible

The app is designed to make staying fit as easy as possible – right from home. Offering different types of exercises for various skill and fitness levels along with meal plans and tracking tools all within one application ensures convenience like never before.

  • No gym membership is needed.
  • You can work out anytime, anywhere, at your own pace.

The real win here is the convenience it brings. And we all know that when fitness becomes a part of our routine, it’s easier to stick with, and results will follow.

The Goals You Can Achieve With The Kayla Itsines Sweat Workout App

What’s great about the Sweat workout app by Kayla? It gives real results. Let’s delve into what this revolutionary workout program can do for you, from improved fitness to increased strength.

You might ask, “Can I get fit with an app?” The answer is yes. Thousands of women worldwide have achieved their fitness goals using the Sweat app. Utilizing the Sweat app, numerous women around the globe have not only attained their physical fitness objectives but enhanced their overall health and well-being.

Better Cardiovascular Health: One goal many users report achieving? Improved heart health. Regular workouts on the Sweat app boost cardiovascular endurance – a key factor in reducing heart disease and stroke risks. You can balance between high and low intensity cardio workouts.

Increase Strength & Flexibility: Want to feel stronger? Workouts from Kayla focus on high-intensity plyometric training (HIIT). This type of exercise increases both strength and flexibility over time.

  • Tone Muscles: Who doesn’t want toned muscles? With targeted exercises designed by personal trainer Kayla Itsines herself, achieving that lean look becomes possible.
  • Mental Well-being Boosted: Exercise isn’t only about physical changes but mental improvements. Working out regularly helps reduce stress levels and boosts mood – all achievable through consistent use of this amazing application.

So there you have it. These are some practical achievements awaiting every user who decides to make full use of the Kayla Itsines Sweat Workout App. The app is about much more than physical appearance – it can help you lead a healthier lifestyle. Give it a go and witness the change yourself.

Sweat App Review: Top Features

Granted that Sweat is not the only online fitness program out there. Popular programs such as P90X, which has workouts for men and women, and Blogilates by fitness guru Cassey Ho came up around the same time, but none of these new programs have replicated Kayla’s success. Below we show you some of the strategies that have contributed to the success of this app and the US$77 million this year – in our Sweat app review.

1) Ease of Access

Over the years, technology has changed how fitness gurus market their programs. TODAY, APPS ARE THE WAY TO GO, from VHS tapes, DVDs, and online video tutorials on platforms like YouTube. After the initial success of the Bikini Body Guide (BBG) PDF e-books, Kayla capitalized on her popularity by creating the best workout app.

This Kayla Itsines app worked like a workout trainer app. It offered the same level of workouts so that women could access them from anywhere – an invaluable convenience, especially for busy working women who often don’t have time to go to a gym.

2) Building A Community

BBG was not the first fitness program that made its content available online to users. When Kayla Itsines first offered the Bikini Body Workout, several popular programs had online communities, but none had a presence on Instagram and Facebook. As a result, they couldn’t expand their reach beyond 3-4 million followers.

3) User Engagement

The Sweat community of followers marks just half the job done for Kayla. With the numerous daily workout apps and online workouts that users have access to, keeping individuals motivated and engaged is a challenge, especially without the physical presence of a trainer. Part of Sweat’s success is its community interaction with reposts or sharing pictures of workouts and before/after images of users to applaud their progress.

This, in turn, keeps other users motivated as they can see the results and believe that it can happen to them, too, if they stick with the program. Push notifications are another critical element to increase motivation to complete their daily workout.

4) Subscription After Trial

While users can see the program’s results through before/after images on Instagram, one of the main factors that hook customers is that the Kayla Itsines workout app can be tested before the user starts paying for it. The initial download is free, and users can use the trial period to decide whether they want to subscribe.

Usually, users are hesitant to pay monthly subscription fees without experiencing results, but the free one-week trial allows them to assess the program’s benefits to understand if it is worth the money.

5) Customization

Since women are the program’s primary target, the website’s design and the app store page include feminine elements such as bold colors, gender-specific content, tips, and tricks. The tone is conversational, like Kayla Itsines is trying to understand her friend’s problems and providing solutions for them. The content is friendly rather than preachy and focuses on encouraging a woman to improve her lifestyle.

6) Holistic Approach

One of the disadvantages of many workout trainer apps is that their offering is restricted to a specific set of workouts. By collaborating with Sjana Elise and Kelsey Wells, Kayla has created a complex system that covers mind and body fitness, nutrition, and post-pregnancy workouts so that the Kayla Itsines workout app covers a wide range of needs of the target audience, namely women.

7) Bonus Features

Besides Geo location tagging, which helps users to track their workouts and current position to complete the workout experience, Kayla Itsines Fitness App offers curated music playlists that can be streamed through Apple Music, and it plans to expand this to the Apple TV soon. Additionally, videos of Kayla demonstrating a routine and a post-workout module built into the app help to keep the users injury-free and speed up recovery.

8) Social Sharing

While the Instagram page is the leading platform for community interaction, Kayla Itsines has continuously explored new techniques, such as creating a #BBG hashtag and making the content available on other platforms like YouTube so anyone can try a few of her video tutorials and share them easily. This has helped to expand her following further. 

9) Regular Advancement in Technology

The Kayla Itsines Sweat team is extraordinarily tech-savvy and understands the need to keep up to date with the newest technologies. The team is building a watch app after progressing from eBooks to mobile apps.

While earlier, a user could view workout videos on an iPhone, the watch app lets advanced users get an audio notification about the next exercise. Additionally, they are exploring Augmented Reality (AR) to offer women the best technologies when it becomes available.


How much does the Sweat app make?

The Sweat app, by Kayla Itsines and Tobi Pearce, makes an estimated $77 million annually, showing how profitable fitness can be.

How much did Tobi sell Sweat for?

Tobi hasn’t sold the Sweat app. Despite rumors, he owns it with Kayla after they split in 2023.

Why did Tobi Pearce and Kayla split?

Kayla and Tobi ended their relationship due to personal reasons. However, they still co-run the business despite not being a couple anymore.

How many people subscribe to the Sweat workout app?

Sweat has over 30 million subscribers. The high number shows just how popular this workout platform is.

Final Words

As you can see from our Sweat app review, this workout solution reveals an exciting blend of fitness and business, not to mention the amazing profit potential. You’ve learned about the different training styles that make this program stand out and how it raked in so much revenue.

At TechAhead, we have extensive experience creating various health, fitness, and daily workout apps for clients worldwide. Our team is adept at iOS and Android app development. Additionally, we have AR specialists who can help to take your app to the next level. 

Contact TechAhead today for all your web and mobile app development needs.


Expert Help. Fast Results
Augment Your
Development Team
Let's Talk
back to top