With eCommerce apps market expanding at a rapid pace, even the small businesses are planning to include an app as part of their offering. The industry metrics indicate that mobile apps will continue to outperform the mobile web in the future. On average, the conversion rate for mobile apps is 157% higher than the mobile web, and the core reason behind this disparity is the fact that mobile apps significantly reduce the consumer’s barriers to purchase.
Despite the rise in demand for eCommerce mobile apps among the consumers, eCommerce companies fail to leverage the potential of mobile apps resulting in lower engagement/user retention, conversion, and ROI.
What’s the root cause of this pervasive problem? Poor planning and designing of the app.
The driving factor behind user retention is a memorable user experience that demands thoughtful planning and having an intentional design/interface. It’s no wonder that the churn rate in eCommerce apps is 63% which means 63% of users no longer use the app one month after downloading it. The data speaks for itself.
So how do we fix this?
Mobile experts at TechAhead go deeper to dig out the key mistakes that the eCommerce companies commit and discuss how to avoid these blunders in order to increase user retention and conversions.
One of the biggest mistakes that eCommerce businesses commit is they just focus on the web app and derelict the mobile version. Considering the mobile version just a smaller screen of the web version is a gaffe. Trying to fit or replicate all the functionality and designs of the web in mobile screen size will not serve the purpose of having a mobile variant.
It is crucial to create layouts, eCommerce funnels, and user flows that are ideal from a mobile perspective.
On many occasions, developers speed the app development process in order to meet the tight deadlines resulting in less-optimization of UI/UX. It is essential to give thoughtful consideration to the business-critical navigation paths by using in-app user behavior analytics. It helps people to navigate the app easily without getting lost in the middle of the sales funnel.
Additionally, the shopping cart is a crucial part of an eCommerce app. Hence adding multiple products, revising the product quantities, or displaying shipping charges related info needs to remain transparent.
Lack of personalization
Personalization drives conversions, and there is no rocket science behind it. Keeping an 18-year-old girl and a 60-year-old man in the same bracket is not going to maximize your conversion rates. One of the key benefits of driving your eCommerce business through the mobile app is its ability to cater personalized content to users based on their interests, behavior, location, and demographics.
The advantage of an app is that every user has a profile based on their account preferences, and it’s easy to collect key information about users in real-time and leverage it to personalize their in-app experience.
Brushing aside the thumb zone
As smartphones are getting bigger, learning how to design for thumbs has become more crucial than ever. Thumb zone is a vital element in the UX/UI design & user interface development and the need of the hour is to bring the key app functionalities or steps within the thumb’s reach. Entering the design process without clear intentions, and the purpose is a serious lapse as each piece of the application is expected to function as a coherent whole. Make sure that the app is designed to keep the key steps in the funnel thumb-accessible.
Not investing in quality product images and photoshoots is one of the most common mistakes eCommerce companies make. Needless to say, that better the user experience, higher the conversions and to ensure a good user experience, the product images should be clear, large, have a white background, cover product from different angles, and include a zoom functionality.
Complex Checkout Process
The golden rule to drive more transactions is making the checkout experience intuitive as it’s where you seal the deal. The focus should remain on reducing friction as much as possible, having a curtailed purchase process, and reassuring the user that they are making the right choice with the purchase.
Lack of a guest checkout means you are leaving a significant amount of money on the table. Faster and seamless first-time purchases open the gates for re-purchases and build a level of trust among the users. Guest checkout facilitates quick transactions and demands a lower level of commitment from the users with respect to their personal or purchase-related information.
So, customer-centric mobile design, personalized user experience, thumb-accessibility, high-quality product images, and faster checkouts are some of the main checkboxes that need to be ticked to stay relevant and get success from your eCommerce mobile app.
TechAhead, having years of cross-industry expertise in delivering cutting-edge e-commerce app development services, enable retail businesses to become a part of eCommerce expansion. Our UI/UX experts focus on giving seamless, engaging, and human-centric experiences to your target users and compel them to take buying action at the very moment they identify a need.
So if developing a future-proof eCommerce app for your business is in your mind, hire our eCommerce app development company and turn your idea into a viable app.