No, AI is no longer a buzzword: It has become mainstream, and to some extent, a necessity for startups, especially tech startups.
With our decades of experience in unleashing Digital Transformation via high-end mobility solutions, user experience, and programming, we have realized that in 2022 and beyond, it’s AI or Artificial Intelligence that will be the catalyst of change, and growth.
Infusion of venture capital into AI startups has already reached a record high of $77.1 billion in 2021, up from $36 billion just a year back, which amounts to a staggering increase of 114%, and this growth is unstoppable right now.
Why and how AI-powered mobile apps can prove to be the real game-changer for tech startups?
Here are the reasons:
#1 Impeccable Customer Experience
Did you know that a happy and satisfied customer contributes as much as 14-times more to the revenues, compared to an unhappy customer? Infact, acquiring a new customer is 7-times more expensive, compared to keeping an existing customer happy.
More than 40% of customers, globally, expect timely customer service, from both established businesses and new startups.
But the problem is, hiring and maintaining customer support representatives is expensive, and it can eat away your revenues in a flash.
AI has the answer to this riddle.
Using AI, tech startups can deploy chatbots, and they can manage the critical aspects of customer service, without any major investment. Such AI-powered chatbots can not only resolve the customers’ queries via natural language processing but can also gather crucial customer data, offer current and customized offers to the customers, predict the issues faced by the customers, and more.
AI-powered mobile apps with chatbots are revolutionizing customer service, and this can be that masterstroke your tech startup is missing.
#2 Data-Driven, Impactful Business Decisions
Assume there is a tech startup that provides educational content to their users, on a subscription-based model.
Now, a new programming language has arrived, which is in great demand by leading IT firms. But your tech startup is not aware of the search terms which are landing on your app, and you are missing a golden opportunity to increase subscribers by teaching them this new programming language.
But AI can effectively and efficiently change this.
A combination of Cloud computing, along with advanced analytics and machine learning can empower that tech startup to quickly understand the market demand, the keywords which are being searched by the users, and what is trending in the market, right now, right at this moment.
Armed with these data-fuelled insights, the tech startup can conquer its niche market, and become unbeatable.
#3 Triggering Result-Driven Marketing Strategy
Marketing campaigns are driven by data, intuition, and creativity. And when you combine AI into this mixture, then the results are astonishing.
Take for instance content, the soul and spine of any marketing campaign. With an AI-powered content strategy, you are not only aware of the top ideas that can go viral, but you are also aware of the exact audience which can be influenced by these viral ideas.
Bingo! Your tech startup can suddenly climb the popularity charts, and make a dent in the Universe.
Planning and optimizing display ad campaigns, pay-per-click ad campaigns along with advanced data mining and data harvesting are other solid examples of how AI-driven marketing campaigns become result-driven campaigns, ensuring success at every touchpoint.
#4 Iron-Clad Data Security & Integrity
As per research by Norton, it takes up to 196 days for a startup to recover from a data breach. Recently, Google blacklisted more than 20,000 websites and stopped 50,000 phishing platforms in a week, to keep the Internet safe and secured.
Manually ensuring data security and data integrity is near to impossible, with millions of malware, adware, and viruses prowling the interwebs to hack and steal your data.
With advanced AI-powered data security mechanisms, along with machine learning algorithms to check data hacks, data safety, and security protocols, you can offer iron-clad data security and integrity to your users.
More and more startups and organizations are now embracing the power of AI to safeguard your data, and if your tech startups have not yet deployed AI-powered solutions for data security, then you are leaving a huge void, waiting to be exploited.
#5 Seamless Communication Between Humans & Machines
Advanced AI solutions can replicate and automate what humans have been traditionally doing, thereby enabling the organizations to save tons of man-hours, and deploy the unique human capabilities for far advanced and creative tasks.
Robotic Process Automation is a good example of such AI-driven business efficiency, by enabling seamless communication between humans and machines and enhancing productivity and ROI of your efforts and investments.
Tech startups into health, education, food, events, ticketing, and more can leverage the power of such advanced AI-driven automation and communication and edge past their competitors with better results and revenues.
We at TechAhead are global leaders in conceptualizing and developing AI-powered mobile apps that have set new benchmarks in service excellence and productivity. We can create fully customizable and scalable AI-driven mobile apps for solving your specific business problems, thereby enhancing your efficiency and triggering more ROI.