Mobile and
Web Apps
- Content discovery and browsing
- HLS-based video streaming
- Subscription workflows
- Account sign-in with OTP and social authentication
CASE STUDY
Building CBI Prime, an OTT Streaming and Creator Platform for African Cinema
How TechAhead helped CBI Digital Media Limited launch a unified streaming experience across mobile, web, and Smart TVs, with premium content, creator participation, and monetization in one connected ecosystem.
Outcomes Delivered
-
7+
platforms launched across
mobile, web and TV -
4+
TV ecosystems: Apple TV,
Android TV, Tizen, webOS -
799 / 831
defects closed in the
1 October QA report -
96.1%
defect closure
rate
01 / THE BUSINESS CHALLENGE
One entertainment platform, many screens, one consistent experience
CBI Digital Media Limited set out to build CBI Prime: a single destination for premium OTT content, creator participation, and monetization. The viewing experience had to feel the same on a phone, a browser, and a living‑room TV, even though every platform and app store has its own technical and approval requirements.
-
Split Content Sources
Curated movies and series, plus creator content, had to be discoverable in one app.
-
Seven Platforms
Mobile, web, and four Smart TV and streaming ecosystems each had different UI patterns, input methods, and store rules.
-
Creator Monetization
Accounts, community, and subscription workflows had to serve both creators and viewers while supporting more than one way to earn.
-
Scattered Operations
Content had to be managed across every screen without duplicating effort.
02 / THE SOLUTION
A connected streaming ecosystem
TechAhead delivered end-to-end product engineering: design implementation, app and backend development, integrations, QA, app-store submissions, and launch support. Every client app runs on shared APIs and a centralized admin panel, so content, accounts, and subscriptions stay in sync across screens.
Mobile and
Smart TV and
Streaming Device Apps
- Apple TV (tvOS)
- Android TV
- Samsung Tizen
- LG webOS
Creator and
Community Features
- Community features
- Multiple monetization journeys
- Creator participation on the platform
Backend and
Infrastructure
- AWS cloud services
- Shared REST APIs for every client
- Web admin panel for centralized content operations
03 / THE VIEWING EXPERIENCE
One experience, every screen
The product was designed so that entertainment feels like one experience, whichever screen a viewer picks up.
Discover
Curated movies, series, and creator content in one catalog, with consistent discovery across mobile, web, and TV.
Stream
HLS-based video streaming built for varied devices and network conditions.
Resume
Viewers pick up where they left off across their devices.
Create
Creators bring their own videos, series, and stories to the platform, subject to content guidelines.
Subscribe
Subscription workflows give viewers and the business multiple ways to access and monetize content.
04 / WHAT CBI ACHIEVED
A unified multi‑screen presence, live in production
The MVP launched to production, giving CBI a single digital foundation for streaming, creators, and monetization.
-
Unified Multi-Screen Presence One entertainment platform across mobile, web, and
four TV ecosystems. -
Broader Audience Access Viewers can reach content on the screen they already own.
-
Centralized Content Operations One admin panel manages content for every client app.
-
Multiple Monetization Journeys Subscription and creator workflows support more than one revenue path.
-
Foundation for Continued Evolution Post-MVP enhancements are ongoing on the same platform.
BUILDING A STREAMING PLATFORM OF YOUR OWN?
Launch an OTT experience that works
on every screen
From mobile and web to Smart TVs, TechAhead can engineer the apps, backend, and launch process for your streaming product.