CASE STUDY

A Connected Automotive Ownership Platform for Multi‑Brand Automotive Network

Digitizing the entire vehicle ownership lifecycle, from service booking and payments to connected vehicle alerts, roadside assistance, and real‑time service tracking.

Impact at scale

The operational footprint and customer impact delivered through the platform.

service bookings completed

0 +

customer journeys supported

~ 0

vehicles under management

0 +

test drives facilitated

0 +

roadside assistance cases resolved

0 +

Supporting operations across a network of 6 showrooms, 23 service centers, and 25 parts centers serving Toyota Bahrain, Lexus Bahrain, and Motorcity customers.

Behind every vehicle service update, recall notice, and roadside request was a customer journey scattered across manual channels and disconnected touchpoints.

Service bookings relied on manual interactions. Service status updates required calls to dealerships. Payments happened outside the digital experience. Vehicle recalls, maintenance reminders, and health alerts were fragmented across channels.

We built the connective layer that turns fragmented dealership operations into one proactive digital experience

HOW WE DID IT

A multi‑brand automotive group, EKKANOO, operating Toyota Bahrain, Lexus Bahrain, and Motorcity dealerships, managing sales, service, and customer support across dozens of locations, with vehicle, customer, and business data distributed across multiple enterprise systems.

Service booking, payments, vehicle health alerts, recall campaigns, and roadside assistance all lived in separate manual or semi‑digital workflows. Customer and vehicle data needed to sync in real time with Salesforce and Oracle ERP. Connected‑vehicle events from TMC/Toyota Bahrain/Lexus Bahrain Future Connect had to be received and processed into timely customer alerts and actions. And every one of these journeys had to work consistently across three dealership brands at once.

We architected a Java‑based backend as the central integration and business‑logic layer, built a React Native mobile app as the single customer‑facing surface, and stood up a React CMS for operational management. An event‑driven architecture processes vehicle and service events, from work‑in‑progress to washing to ready‑for‑delivery, and turns them into near real‑time customer notifications instead of manual follow‑up. PostgreSQL anchors the data layer, while synchronization with Salesforce and Oracle ERP keeps customer‑facing journeys grounded in current enterprise data.

Built for the full ownership lifecycle

Every module, from recall management to eCare vehicle health monitoring, plugs into the same event pipeline and the same enterprise data sources, so a customer's experience stays consistent whether they're booking a service, requesting roadside assistance, or getting notified about an open recall.

Our goal was to simplify vehicle ownership through digital experiences. The platform now gives customers a single place to manage services, payments, vehicle information, and support throughout their ownership journey.

— Toyota Bahrain and Lexus Bahrain

Our success recipe

Bringing EKKANOO's dealership operations onto a connected digital platform meant balancing enterprise‑grade integration with a consistent customer experience. From backend architecture to event processing, every layer was engineered to keep operations running on the same connected foundation.

Java Backend as the Integration Core

The backend handles customer and vehicle data processing, service booking workflows, payment‑related processing, and every third‑party integration, giving the platform one consistent source of business logic.

Event‑Driven Real‑Time Processing

Vehicle health issues, connected‑vehicle events, service status changes, and delivery milestones flow through configured event channels, triggering backend processing and near real‑time customer notifications instead of requiring customers to check in manually.

Enterprise Data Synchronization

Salesforce and Oracle ERP integrations keep customer and vehicle information synchronized across systems, so journeys in the app are based on the latest available data.

Connected‑Vehicle Intelligence

TMC/Toyota Bahrain/Lexus Bahrain Future Connect integration and the eCare functionality let the platform move beyond scheduled servicing into proactive vehicle health monitoring; surfacing serious issues, notifying customers, connecting them to TMC Connect/support, and routing them into a service journey where applicable.

React Native for a Unified Customer Experience

A single mobile application architecture delivers vehicle information, service booking, payments, service tracking, recall information, vehicle health alerts, test‑drive booking, quote requests, and roadside assistance consistently across all three dealership brands.

A dedicated CMS, built using React, gives EKKANOO's team an administrative interface to manage application functionality and configured business processes. It operates alongside the customer‑facing mobile experience, while live synchronization with Salesforce and Oracle ERP keeps it current across Toyota Bahrain, Lexus Bahrain, and Motorcity. TechAhead continues to maintain and support the platform as EKKANOO's business scales.

Bring your customer journey into a connected platform

From service booking to roadside assistance, we build and maintain the platforms that keep automotive customers connected.

Build AI-Powered, Secure, and Scalable Apps

Find out why 1200+ businesses rely on TechAhead to power their success.

TRUSTED BY GLOBAL BRANDS AND INDUSTRY LEADERS

Start Your Project Discussion

Your idea is 100% protected by our Non-Disclosure Agreement.

Response guaranteed within 24 hours.