Client: Starbucks
Industry: Rewards & Loyalty
iOS
Dot Net
Javascript
Android Studio
Founded in 1998, Pine Labs is one of the leading providers of retail transaction technology and
payment processing service for millions of merchants, SMEs, and retailers across India. With a current
valuation of $3.5 billion, Pine Labs is among the first unicorn startups from India.
50-year old Starbucks is one of the biggest multinational coffeehouse and roastery reserves from the USA,
which is present across 83 nations, and employs more than 33,000 employees across the world.
Pine Labs asked us to develop a world-class, mobile-based loyalty and reward platform
for Starbucks customers across India. This unique mobile app was expected to have
some of the most advanced rewards and loyalty features, along with a seamless,
intuitive user experience and user interface.
The mobile app being developed for Starbucks was expected to be a world-class,
state-of-the-art rewards and loyalty platform, with an intuitive design and seamless user
interface. Even non-techie users should be able to use this app without any hassles.
New and existing users should be able to receive new offers about discounts, or any
new product launches right within the app, and should be able to get notifications and
updates about them on a regular basis.
Redeeming the accumulated reward and loyalty points was another major expectation
from this rewards and loyalty platform, exclusively for all Starbucks users across India.
We understood the unique requirements of Pine Labs concerning Starbucks’ expectations and
needs and brainstormed ideas with them to conceptualize and design a mobile-based loyalty app.
We deployed a robust, scalable, and powerful server architecture to ensure fast scalability and
super-fast performance.
The mobile app we developed for Starbucks was a complete, end-to-end rewards and loyalty
platform customized and tailor-made for Starbucks customers across India. The look and feel,
user experience, and user interface were in line with Starbucks branding and provided their
users with a delightful experience.
This mobile app allowed all Starbucks users to accumulate points based on their
purchases, and accumulate their loyalty accounts with points. These points were
redeemable against future purchases and thereby deploying a robust loyalty and
reward platform for all users.
Starbucks was also able to offer discounts and hot deals to their users in real-time via
this mobile app. Based on the customer’s purchase history and association with the
brand, customized offers and discounts were rolled out to the app users, thereby
triggering more loyalty and more branding.
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