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From Swipe To Style: We Crafted
The Future of Social Retail
- Market Research
- Competitive Analysis
- User Survey
- Personas
- User Journey Map
- Information Architecture
- Wireframes
- Hi-fi UI
- Prototype
- Accessibility Evaluation
- Development
- Testing & Quality Assurance
- User Testing
- Deployment & Support
Project overview
Triggering an E-commerce Revolution
The traditional fashion and lifestyle ecommerce genre is broken: There is a disharmony of social integration, influencer collaboration, and the absence of seamless multi-brand shopping experiences.
Recognizing these pain points, Dolled Up’s founders dreamed of a revolutionary social retail app that would redefine online shopping.
Get ready to revolutionize your style…
Digital strategy
Unlocking The Potential of Ecommerce
TechAhead’s approach to creating Dolled Up was both innovative and methodical. We began with extensive market research, analyzing user behavior in fashion e-commerce and social media platforms. Our team conducted in-depth interviews with influencers and potential users to understand pain points and desires.
We then crafted a comprehensive digital strategy focused on three key pillars: seamless social integration, influencer-driven content, and frictionless multi-brand shopping. Our development process prioritized user experience, employing agile methodologies to rapidly prototype and iterate.
We integrated cutting-edge AI for personalized recommendations and implemented a robust backend to handle complex multi-vendor transactions. The result is a revolutionary app that combines the best of social media engagement with the convenience of e-commerce, setting a new standard in social retail.
We reimagined the fashion and lifestyle ecommerce industry and nurtured ideas that not only empower customers and influencers but create a new, exciting platform for exchanging ideas and buying products.
Ayush Chauhan
Associate Director Presales, TechAhead
Tech meets user experience
Creating A Brand Discovery Engine
TechAhead’s product engineers crafted Dolled Up’s standout features with a laser focus on user experience. The app’s crown jewel, “The Runway,” seamlessly blends social media scrolling with instant shopping capabilities. Our innovative “Sync Your Following” feature allows influencers to effortlessly integrate their existing social media content, maximizing cross-platform reach.
We engineered a sophisticated AI-powered search function, enabling users to find outfit inspirations for specific occasions. The game-changing single-cart checkout system simplifies purchasing from multiple brands, while our dynamic API integration streamlines inventory management for sellers.
Our engineers also developed a unique Brand Spotlight algorithm, giving smaller brands increased visibility.
This unique fusion of social media, e-commerce, and influencer marketing creates an unparalleled shopping experience, positioning Dolled Up as the ultimate brand discovery engine in the digital fashion landscape.
The process of DOLLED UP
product design
- Research
- User Flow
- Wireframe
- Development
User Personas
User-Centric Design: Tailoring Your App to Real Needs
Our expert team has crafted detailed user personas, enabling us to:
- Ensure your app resonates with its intended users.
- Design with laser-focus on specific target audiences.
- Dive deep into the needs and pain points of diverse user groups.
By leveraging these personas, we transform abstract concepts into features that address real-world challenges, setting the foundation for an app that truly connects with its audience.
Design
User Journey That
Inspires & Engages
Our design team sculpted Dolled Up’s interface with a perfect blend of fashion-forward aesthetics and intuitive usability. We prioritized a visually stunning, runway-inspired layout that showcases products in their best light. The app’s color palette and typography were meticulously chosen to evoke elegance and trendiness.
Our user-centric approach focused on seamless navigation, implementing intuitive gestures for effortless browsing and shopping. We designed an immersive “Try-On” feature using AR technology, allowing users to virtually experience products before purchase.
The team also created custom animations that bring the app to life, making each interaction feel luxurious and engaging. By fusing high-fashion visuals with user-friendly interfaces, we’ve developed an app that not only inspires but also keeps users coming back for more.
Visual style guide
We created a visual style guide, which was a milestone in the design consistency of the project. Just like the design system, it encompassed all visual elements that can be used across the DOLLED UP platform.
Social retail reimagined
The Power of Tech Unleashed
TechAhead harnessed cutting-edge technologies to revolutionize social retail. We leveraged Swift and Kotlin for seamless native experiences on iOS and Android, while Node.js powered our robust backend. React enabled a dynamic web interface, and AWS provided scalable cloud infrastructure.
We implemented advanced AI algorithms for personalized recommendations and AR for virtual try-ons. Real-time data synchronization ensures a smooth multi-platform experience. Our innovative API integration streamlined inventory management and influencer content sharing.
This powerful tech stack fusion created a groundbreaking platform that seamlessly merges social media engagement with e-commerce functionality, setting new standards in digital fashion retail.
Our relentless focus on disrupting the status-quo enabled us to think out of the box, and bring in never-seen-before features and functionalities, that is revolutionizing the ecommerce industry.
Juhi Singh
Senior UI/UX Designer, TechAhead
Digital Domination
We created a visual style guide, which was a milestone in the design consistency of the project. Just like the design system, it encompassed all visual elements that can be used across the DOLLED UP platform.
results
A Paradigm Shift In Fashion Ecommerce
Dolled Up’s launch marked a seismic shift in fashion e-commerce. It has ushered in a new era of social retail, redefining the fashion e-commerce landscape. Users have embraced the platform’s intuitive design, spending more time exploring and shopping within the app. The seamless integration of social media and e-commerce has transformed the way people discover and purchase fashion.
Influencers have found a powerful new channel to connect with their audience, effortlessly monetizing their content. Brands, especially emerging ones, now have unprecedented visibility and direct access to engaged consumers.
We have democratized fashion discovery and created a new ecommerce & social retail benchmark.
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