Entertainment App Case Study - Entertainment App | Entertainment Mobile App
Aderang.

Aderang.

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Aderang

Aderang is a disruptive digital advertising platform that helps advertiser start a conversation with their customers and deliver more effective, efficient and engaging video advertisements.

Project Description

Project Description

Aderang helps advertisers to acquire, retain and grow a more loyal customer base. Our team developed an advertisement platform to bring brands/advertisers and the users/viewers on a single platform. The platform allows advertisers to upload promotional videos about the products and services offered by the business. The platform also allows advertisers to run custom marketing campaign based on demographics such as age, gender, education, income etc, depending on the ideal user base brand wants to target for their products and services.

Challenges & Solutions

Aderang is a unique advertisement platform which does not bombard users with untargeted ads and encourages engagement by rewarding them with a small amount for watching advertisement and answering questions correctly. Major challenges for us was to run a highly targeted campaign on real-time basis which serves ads to interested users based on demographics such as interest, income, gender and past interactions.

TechAhead developed an advertisement platform for Aderang which allows advertisers to post their advertisement based on demographic information and interests. Users are shown videos based on interests and demographics and need to answer the feedback questions to get the rewards in terms of money. The advertiser can see the report and do the analyses based on the video watched per location, user answers and then plan marketing activities accordingly.

App Features

Acquire, retain and grow a more loyal customer base.
Aderang makes the most of advertiser’s ad budget by providing effective, efficient and engaging ads to targeted users and asks survey questions from users to gain valuable market insights and data through consumer-focused surveys. The advertiser can target campaigns based on the target country, city and interests. The innovative question system verifies every consumer’s engagement level with the targeted ad and users are only paid when they have paid attention while watching the ad.

App Features
Acquire, retain and grow a more loyal customer base.
Aderang makes the most of advertiser’s ad budget by providing effective, efficient and engaging ads to targeted users and asks survey questions from users to gain valuable market insights and data through consumer-focused surveys. The advertiser can target campaigns based on the target country, city and interests. The innovative question system verifies every consumer’s engagement level with the targeted ad and users are only paid when they have paid attention while watching the ad.

Technology Stack

  • Linux

    Linux

  • NodeJS

    NodeJS

  • Angular

    Angular

  • MySQL

    MySQL

  • Azure

    Azure

  • Blob Storage

    Blob Storage

Client Feedback

Client Feedback

We are very appreciative of all the hard work TechAhead team did, and we are extremely happy with the website! I have already recommended other businesses to use TechAhead solely because of the great work your team have done.

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