When It Comes To Digital Content, Size Does Matter
An Increasing number of people access the Internet almost entirely on hand-held devices, rather than on desktop or laptop computers. But their experiences online aren’t always positive due to a lack of user-friendly mobile website design. Company sites and personal pages alike can fail to display in a way that is readable and easy to navigate on the smaller screens of tablets and smartphones. This lack of adaptability can hurt you: Not only will users have a poor experience on your site, but with Google now taking mobile-friendly website design into account when ranking the results of searches performed with mobile devices, increasing numbers of users might not find your site at all anymore.