How often have you caught yourself reaching out for your phone to make quick online banking transactions and check your balance? One of the first few apps to be downloaded on any new smartphone is the phone banking app.
Another application of how apps help the financial markets can be seen by the case is stock brokers. They are always on the phone, checking latest stock prices and transacting and doing business on the phone. Financial services can be complex, so mobile experiences need to be genuinely customer-centric.
As a financial service provider, there is a plethora of information that is available and it becomes necessary for seamless transmittal of information into digital platforms so that the same can be utilised. Firms should choose mobile charting as an effective way of conveying useful information to the users of the apps.
There are many aspects to how mobile apps are helping the financial sector. Let us address them one by one:
It has been predicted that by 2019, approximately 2 billion people will use mobile banking and the users will be able to use apps to track, transact and spend from their apps. Apart from just attracting customers with the ease with which the apps work, the exposure to these apps also attracts prospective employees. All employees want to work with an employer who is represented by cutting edge technology and attractive apps.
A large number of users are now using mobile apps to make bill payments for various utilities like phone use, electricity bill, credit card bill etc. This can easily be done through apps for the mobile services. Payments always involve some amount of confidentiality and privacy. Apps help the users to keep the information confidential and safe. As the connectivity across areas and platforms is increasing, the mobile apps help the customers to transact with minimal effort and maximum confidentiality. Apart from this, mobile apps also provide many different ways to make the payment:
• Credit card Payment
• Debit card Payment
• Mobile Wallets
Mobile Apps also ensure that the financial sector enterprise has maximum business. By making the business more accessible, mobile apps have ensured that the business captures maximum market share and increases sales. By providing safe and secure transactions, mobile apps have strengthened the bond between existing customers and the business as well. This ensures continued patronage and work. Mobile applications from finance organizations can supply underserved clients with means to manage and leverage investment or business opportunities.
Reduce Operational Costs
The use of mobile apps has also ensured that the operational cost of running the business has been reduced. Mobile apps provide one-stop shops for buying, returning, acquiring, exchanging, and remitting of goods and services. Apart from this, mobile apps have also ensured that there is a seamless, virtual transfer of data from customer to management and vice versa. Mobile apps have made space for virtual customer help stations and have reduced costs further.
Examples of some Finance Mobile Apps
There are some common apps that are in the market:
This app is geared towards helping you to manage your expenses. The features of this app include the following:
• Keeping track of expenses
• Taking pictures of your receipts
• Automated scanning of receipts
• Input into records
• Providing relevant information quickly
• Available for free on Android and iOS
This app has been top-rated by CNET. This app has the following features:
• View your bank account balances
• Receive alerts
• Add multiple credit cards
• Retirement account
• View your monthly expenses through graphs and charts
• Available for free on Android and iOS
This is a very popular app. This app is for Android users and has the following features.
• The app specialised in payments. These payments are verified and secure.
• This app connects directly to accounts
• It is free for use for Android and iOS
• It helps you keep track of your payments and prevents fraudulent transactions
This is also a popular app. This app has the following features:
• Create your own profile by customising categories
• Feeding in your expenses and tracking spending easily
• Hosts a currency converter
• Manages your daily expenses effortlessly
What is your opinion on the topic? Do you think mobile apps are becoming a necessity for Financial sector? Let us know in comments below.