Market Research Before App Launching | TechAhead
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Market Research: Before App Launching

Published datePublished: Feb 23, 2016 ViewsViews: 2539


Tech Architect
Shashank Gupta is Tech Lead iOS at TechAhead. He has 07 years of experience in software development using technologies like Objective C and Swift.
Market Research: Before App Launching

There are bundles of things one needs to focus on before the app launches. People often don’t give importance to market research because they feel conducting time and money on research will not yield any actionable ROI, or they are too confident that their app is a hit in the market.

Though app owners do a bit of research, we believe that following a methodological approach will result in a more valuable response. Here are a few things we should focus on before app launching:

Identifying the Problem

You need to be focused on “What are you working on? So defining the problem is a must. Problems may be already defined with multiple possibilities to solve them.

Take a scientific approach to solve the problem in the best possible way. Transform your problems into statements such as, “Effects of action over X & Y.” You can nail the first step of market research before an app launches with this activity.

Target Audience

plan your campaign target Audience before app launching
In the era of Big Data, everything is fine-tuned to specific customers based on data mined by big corporations. It’s really a proven effective marketing strategy.

Think about your potential customers, work on defining them on the basis of demographics like age, and sex; on the basis of users’ location like whether they would belong to a metro city, a tourist place, or a religious place; think about people’s profession, income group, etc.

Focusing on the target audience would really help you to grow your app user base so it becomes a necessary step one should get involved with while doing market research before app launching.

TA Segmentation

Research is all about digging deep into data. One may do the research part very effectively, but not implementing the researched data into proper segments can, in the end, result in all the previous efforts going in vain.

Breaking down the target audience into groups will help to focus on a niche audience individually. We may separate first-time buyers from repeated customers, we may have a separate list build-up for our loyal customers before app launching.

Plan your Acquisition Campaigns

Once your mobile app is launched, it’s undoubtedly going to get organic downloads, but to get a good response, paid acquisitions should not be ignored. Social platforms are the most used for app download acquisition campaigns, but search engine marketing, app store optimization, and other mobile advertising.

According to Forrester, App Store Optimization also includes identifying the correct category for your app, as 63% of downloads come from general browsing in the App Store.

Taking this approach will help you develop an app that will give your app a successful shot. Of course, an app, once developed, will have modifications & different versions with time, but taking the right approach to market research will definitely give a stronghold to your app. So you need to implement this process for an app launching.

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