Whether it is a Fortune 1000 company or a start-up venture, every business is craving for an enterprise mobile app that can help them in their overall growth. In the present scenario, it has become necessary for every business to have an effective mobile app that can offer an uninterrupted mobile shopping experience to the users in the least possible time.
Nowadays, users are getting more and more dependent on mobile apps for their basic needs like buying and selling stuffs, booking airplanes or railways tickets, etc. According to a latest survey, it has been observed that businesses having well-crafted enterprise mobile apps are having a higher rate of sales as compared to those businesses who aren't. Reason being, by using custom mobile apps, users can buy, sell, invest, compare stuffs, or do whatever they want in just a few clicks on their smartphones or maybe tablets. Whereas, they don't have this option with the businesses who don't have enterprise mobile apps.
There is no doubt that, today every business needs an enterprise mobile apps that can fulfill its customers needs and expectations with great ease for its survival in the market. Presently, mobile apps development industry is on cloud seven because of unending business opportunities in the market. Businesses are ready to pay any amount of money for getting top-notch enterprise apps that can please their customers and bring new sales to them.
Let's find out what makes enterprise mobile apps apple of the eye for the businesses owners -
1. Complete Hardware Accessibility - Once the enterprise apps get installed on the devices, operating system provides the complete hardware access to it. Having complete hardware access helps mobile apps in better understanding of user's interest. This helps in tracking crucial details of the users like login time, most frequently checked stuffs, locations, etc.
Having accurate details of the users can be used in selling relevant stuffs to them at the right time and with the right price tag.
Enterprise mobile apps also help in maintaining a database of the users that can be further categorized on the basis of different interest, locations, etc. Whereas, businesses owners can't have such accurate information of their users on mobile site. In nutshell, we can say that enterprise mobile apps provide the in-depth information of the user base that ultimately leads to better and bigger sales.
2. Better User-Experience - Mobile Apps offers much better user-experience(UX), unlike mobile websites. As enterprise mobile apps execute on the device and not within a browser like the mobile sites that limits users for animations and transitions between screens and controls.
The reason behind this is mobile sites will have single code base, and it will be more maintainable; native apps will have different code base for different OS and sometimes even different version of the same OS.
3. Push Notifications - Enterprise mobile apps enables businesses to send push notifications to the users whenever they want. Push notifications help them in pitching new deals, discounts, offers, etc. to the users. And users love to get their favorite stuffs at affordable prices without going anywhere. Push notifications increase the probability of turning business offers into sales more frequently.
On the other hand, mobile website doesn't offer the push notifications feature. Thus, the chances of getting new sales are quite low on mobile sites.
4. Great Branding Resource - Another benefit of getting enterprise mobile app developed is branding. Mobile apps work as a reminds the users about your brand every time they swipe their smartphones or tablet screens.
A well-crafted business apps also helps in getting positive word of mouth from users. A resourceful business mobile app ultimately leads to more numbers of app downloads, wider user base, and bigger sales. Moreover, a well-versed corporate mobile apps also help in establishing your business as a brand on leading app stores and generating higher revenues.
We hope this blog post will help our readers with their business marketing needs.