Why Mobile Apps for Website Make Sense?
We already know that the future of the web is mobile. More and more consumers will be accessing data and information through their smartphones, tablets and other portable devices. Businesses therefore need to prepare by upgrading their presences on the mobile web. Faster the better!
1) Increased performance: One of the biggest advantages that mobile app possess is better performance than a mobile website. Though mobile web browsers are getting better at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you require access to a user’s camera or processing power, a mobile app will still do that much more effectivley.
3) Personalization – A mobile app offers a better personalization. If target users are going to be using app in a personalized fashion on a regular basis (like EverNote) then an app provides a great way to do that.
4) Offline availability: If you need to provide offline access to content or perform functions without a network/wireless connection then an app is a better choice. Even when wi-fi or 3G is unavailable, a customer can still browse your catalog or other application features which does not require Internet access.
5) New venues for marketing and promotion: With mobile app, you can reach to larger audience. App Stores open up gates for new channel which you can use to market your website/services.