How to Reduce Chances of Your App Being Rejected by Apple

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With Apple’s stringent controls, mobile app developers have to meet extremely high standards in order to get their app accepted for the iTunes store. With a waiting period ranging from a few weeks to several months, while the app gets reviewed, the app may lose out on opportunity, if there is a further delay due to rejection.

In our earlier blog Top 6 Reasons why Apple rejects apps, we had highlighted the most common faults that make apps not ready for the store. This article provides tips on how rejection can be avoided.

1.  App Review guidelines

The first and most important step is to read thoroughly and understand Apple’s app review guidelines. Granted that some of them may seem downright silly, but you won’t be laughing when your app gets rejected. So, following every little rule with regard to development, user interface and functionality will help as it ensures that you are following the high standards that Apple expects.

2.  Research

Do your homework, and research or read about success stories of apps that received approval at the first try. In addition, read about rejections to understand what caused them. This will give you a better understanding of what to do and what not to do.

3. Tools

To speed up the development process, use tried and tested open source tools that can be easily integrated on the app for enabling a better user experience such as sharing content through social media, SMS and email.

4. Test, Use and then submit

While most apps are tested by a technical team before submission, go one step further and get users to play around with the app to see how it works. Based on user feedback, make modifications, test the app and conduct user reviews (as many times as it necessary, until it’s perfect), before you submit the app for review.

 5. Success is in the details

Prepare a checklist of requirements that your app has to pass in order to be ready for review, and then tick off each item on the list. This could include Apple’s rules regarding the app’s name, description, category listing, app URL, support URL, Copyright, End User License Agreement, Artwork, Rating, etc. Get it right on every count and your chances of success will improve.

6.  Be prepared

Once you submit the app, be prepared for the feedback. If there’s nothing to be changed, your app will get approved soon. Keep a realistic launch date after taking into account the chances that there might be more fine-tuning required. There will be an App Reviewer assigned for your submission. In the event that your app is rejected, politely interact with him to find out the reason for rejection. Be prepared to make quick modifications for resubmission, so that you don’t miss your launch deadline.

If your app does get rejected, don’t look at it as the end of the world. Many apps that are on the iTunes Store faced rejection first before they saw success. Popular apps such as Pocket God, Chess Wars and Convertbot went that way, before a simple modification and resubmission resulted in approval.

We hope these tips are helpful in your journey to the app store and would love to hear about your iPhone app submission experiences. You can also take assistance from developers at TechAhead

Manoj Verma

By Manoj VermaManoj Verma, is CTO at TechAhead Software, with over 12 years of technical experience with leading global organizations such as HP and CISCO in Project Management and System Design & Development. Manoj has worked in Logistics & Warehousing, Freight Management, Education, Online Trading, Portfolio Management, Project Management, E-commerce with POS, Social Networking, IVRS and Telephony, App Integration domains on process assessment and automation.