More often than not, most mobile developers are searching for options they can use to improve their app’s presence online. An App might be wonderful but unless it is visible to masses, it won’t get the attraction and downloads it deserve. You will find many services(mostly paid) that will boast of improving your app’s visibility, but what if you want a free or very inexpensive Do-it-yourself method? Read this post to find various tips which can help you in increasing your mobile app’s visibility, and in turn downloads.
Do Keyword Research and Use it
Just like conventional SEO, App’s Marketplace search engine optimization depends on an understanding of the types of keywords that users are going to be searching for. Once you understand this, you can think about including those that are relevant into your app listing in order to drive search traffic. The aim should be to find keywords that are related to, or relevant to your app. Once you have a list of keywords you can include them in your app listing.
Generate Traffic from Multiple Sources
Most developers only submit their app to their respective marketplace. In order to get more visibility, you need to use multiple sources of traffic generation, targeted to your app. A dedicated website, Facebook fan page, Twitter account etc can be really good source of traffic to your site. A website can also help in improving your app’s visibility in search pages as you can use more keywords and better optimize your website for search engines. Social media power should also be leveraged by making use of various social media channels like Facebook, Twitter etc. Talk about your app in social media, let people know about your app.
Use price drops
Another way of moving up the charts can be to reduce the price of your app. Many of the review sites and directories specifically track price drops, which can help get your app picked up by them. Reducing the price of your app will obviously increase sales, all other things being equal, which can lead to increasing returns if you can generate enough additional demand to push into the chart
Use letter A or Number in App Title
Most of you might be wondering as to how it can help in increasing your app’s visibility, let us explain. Most of the App Marketplaces have Sort by option, having letter A or Number in beginning of your App title will allow it to be featured near the top under a specific category, when that option is used.
Get your App reviewed
There are many apps review sites, contact them to to review your app. Many sites will be happy to do it for free in exchange for free review copy of the app, some might even charge you few dollars, but if it is worth it, you can be more than happy to pay for it. However, it is important that your app is fully functional before doing this part.
There you had it, few tips which can help you in increasing your app’s visibility. If you have an App development idea or require an app for your business, our expert mobile apps development team can help you in bringing your app idea to life. Contact us for a free quote today.