Apple on Jan 29, 2013 announced the 128GB variant of fourth generation iPad. It is now available for purchase. This new version doubles the storage capacity of its predecessor and all the other features remain same like previous fourth generations iPads, which include Dual-core A6X with quad-core graphics processor, 9.7‑inch (diagonal) Retina display, 2GB RAM, and 10 hours of battery life. This fat capacity iPad comes at a heavy price tag of $799 (US) for Wi-Fi models and $929 (US) for Wi-Fi plus Cellular Models.
The pricing of this new iPad was the bombshell for many of Apple’s skeptics and even for its die-hard fans, as the new tablet is almost equivalent to the starting price of a MacBook. The pricing also comes as a reply for all those analysts who were saying on the release of iPad Mini that Apple has lost its sheen in maintaining high margin on its products.
Apple has always followed a business model that produces some disruptive change and this move only enhances their image as game changers. The move also signifies Tim Cook, successor of Steve Jobs, and his team strategy on future upgrades of iPad, which will be more like Mac upgrades with small improvements of the previous version rather than iPhone or iPod upgrades, which are released as completely newer versions.
The other question that prompted with Apple’s press release regarding iPad 128 GB was that if there is a real demand for 128GB iPad or not. Apple’s answer was- “Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad.” The statement clearly declares the fact that the new version is not for everyone and it specially carter to the needs of specific businesses. While those businesses will find this 128GB iPad useful or not is yet to be seen, it still leaves some doubt as there is ample amount of cloud storage space available, which is relatively cheaper in price, and connectivity is not an issue anymore with high speed data connections. Apple has a history of doing what it believes in and they have never asked the customers what they want. So, one cannot really question their latest endeavor.
The products offered by its competitors like Nexus 10, Galaxy Note and Kindle Fire who are still hovering around 64GB mark, will find it difficult to duplicate Apple’s tactical stroke. So, it will be very interesting to see how the Samsung’s and the Google’s and the Amazon’s will react to this. Till then, we have to wait and watch how much profit Apple will be able to generate with this notebook priced tablet.
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