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Kindle Fire: 3 Months Old, 33% Tablet Traffic Hold

Kindle Fire has been in news ever since it was announced. It was seen as a tablet with a real potential to change the entire table space. Till now, it is living up to the expectations. We did an iPad 2 vs Kindle Fire Comparison post back in December, and last month we did a post explaining that Kindle Fire is eating share of Galaxy Tab, and not iPad 2 and some of our predictions are coming true :-) .

Amazon Kindle Fire was launched in mid November 2011, it is only around 3 months old, and we are already seeing an exponential growth of Amazon Kindle Fire in tablet space. Latest report from Jumptab, mobile ad network and the leader in targeted mobile advertising, have many interesting figures to share.

According to Jumptab, Android and iOS together make up 91 percent of the mobile OS market. Based on data from the Jumptap network of more than 95 million monthly users, both operating systems reached new heights in January; Android hit 58.8 percent and iOS reached 32.2 percent market share respectively. On the other hand, once dominant players, like RIM and Symbian are seeing a great fall. RIM touched a new record low of 6.7 percent share of impressions, while Symbian accounted for 1.4 percent of impressions, and Windows Mobile for even less: 0.5 percent.

F2012 Mobile OS Market Share

Though, the most interesting finding is related to tablets, Amazon Kindle Fire in particular is proving to be a dark horse. Jumptab network has seen over 50 percent increase in tablet traffic, since December.  The launch of the Kindle Fire has helped fuel exponential tablet growth in the last few months. The Kindle Fire has grown from holding a 4 percent share of tablet traffic to a 33 percent share in just 3 months. These figures are just amazing. Jumptab is also predicting 2012 to be a year of heavy competition between the iPad3, the Kindle Fire, and other low-cost tablets.

Kindle Fire Tablet Growth 2012

What do you think about these numbers? Let us know in comments below. Also, one thing is for sure, Kindle Fire is becoming an important player in tablet space.

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Source: JumpTab

Amazon Kindle Fire: Eating whose share? iPad or Galaxy Tab

Tablets have gained unprecedented popularity in last two years.  Global tablet shipments have more than doubled during the last three months of 2011, rising to 26.8 units, up from 10.7 million a year earlier, according to research from Strategic Analytics.  And while Apple continues to dominate the tablet category, having sold a record 15.4 million units during the final quarter of 2011, Android OS tablets have increased their share of the tablet category, growing from 29% in Q4 2010 to 39% in Q4 2011. The change is largely due to launch of Kindle Fire by Amazon.

Kindle Fire shook the entire tablet world when it was announced last year. Many claimed that it will knock iPad of its throne. We compared the iPad and Kindle Fire back in December 2011. The question was, if it will be able to take a big slice of market share from iPad, many said it will. But as things turn out, things are turning out completely different.

A US research firm, Changewave polled just over 3000 North Americans in November last year. Out of these folks, 65 per cent said they will choose the iPad. A further 22 per cent said they would pick the Fire. Just four per cent said they’d have a Samsung Galaxy Tab and, said Changewave, “no other manufacturer is garnering more than one per cent of future tablet demand among consumers”.

As it turns out, Kindle Fire has majorly created a new “third ecosystem” for itself in tablet space. The numbers of people using tablets have greatly increased in last two months, majorly due to Kindle Fire, and its dirt cheap $199 price. Kindle Fire is creating a space for itself, and the tablet to lose major share in tablet is Samsung Galaxy Tab and not iPad. It is Samsung which needs to worry, more than Apple.

Amazon Kindle Fire vs Samsung Galaxy Tab

What you think about it ? Let us know in comments below. Also, if you have any development requirement, be it iPhone App Development or Android App development, contact us on info@techaheadcorp.com for a free quote.

Amazon Kindle Fire vs. iPad 2 – A Comparison

The Amazon Kindle Fire is finally here, and with its launch on November 15th, the tablet wars are heating up. The months preceding the launch have seen interesting debates, with some experts opining that Apple’s 30% fee on purchases through iBooks had forced Amazon to look at developing its own system to do away with negotiations and commissions. Others believe that Kindle Fire was just a consolidation strategy by Amazon to make it easier for customers to buy online since research showed that more purchases were made using tablets than PCs.

Comparison Amazon Kindle Vs iPad2

Comparison Amazon Kindle Vs iPad2

With the arrival of Kindle Fire, the speculation continues as to whether the low price of Amazon’s 7 inch tablet will take away a slice of the market share from Apple’s iPad 2 or whether it would just create a new customer segment (a case in point being the competition between android and iOS in the mobile phone space). The fact is that both these tablets have their pros and cons. Tablet usage habits vary from one customer to another. While both are excellent devices for accessing content, the difference lies in the apps a person would use and whether reading or video would be the more important feature.

Here is a comparison of the two products across various features and specifications.

Price

The Kindle Fire is one of the most affordable tablets at $199. In comparison, the lowest priced iPad 2 is two and a half times more expensive, with a price tag of $499 for the 16 GB version ($829 for the 64 GB version). While the affordable price of Kindle Fire might attract a first time buyer, it is unlikely to sway an iPad user, who has a higher disposable income and is more than willing to pay extra for the additional features.

Screen Size and Resolution

The Kindle Fire comes with a 7 inch screen, which is better for reading newspapers and journals. As for resolution, they are approximately the same (1024×600 for the Kindle Fire and 1024×768 for the iPad). However, as far as aspect ratio and screen size is concerned, there is no comparison to the 9.7 inch screen and the 4:3 aspect ratio of the iPad 2, especially since most television content comes in the 4:3 format. Viewing a video in the smaller portrait format on the iPad 2 would have the same impact as the wider landscape view on Kindle Fire.

Storage

With just 8GB, the Kindle Fire might appear to lose out to the 16-62GB capacity of the iPad 2. Both tablets do not have the option of expandable storage. However, with easy access through the cloud to books, music and videos through Amazon.com and iTunes, a larger storage capacity may not necessarily be a big advantage as long as Wi-Fi access in available. The advantage with the bigger storage of the iPad 2 is that content can be downloaded, stored and accessed offline, even when there is no connectivity.

 

Portability

The Kindle Fire weighs just 14.6 ounces making it lightweight, and at 7 inches, it is small and easy to carry in a large pocket or even a

Kindle Vs iPad2 Dimensions

Kindle Vs iPad2 Dimensions

handbag. In comparison, the iPad 2, which weighs 21.28 ounces is bulkier and can only be carried in a larger backpack or bag. However, keep in mind that Kindle’s portability comes at a disadvantage of a smaller screen size for viewing videos on the go.

Applications

With the iPad 2, the user has access to over 90,000 applications through the iTunes store. In comparison, Kindle Fire has just over 15,000 apps available for download. However, with the $79 annual subscription to Amazon Prime, the user gets super saver shipping for direct purchases on Amazon.com and video streaming. On the iPad 2, there is no video streaming, and each movie or video has to be purchased separately. Some of the most used iPad apps for video content such as Netflix and Hulu Plus are also available on Kindle Fire.

Software

Both tablets have their own customised ecosystems. Kindle Fire works on Android and uses the Amazon Silk browser, while iPad 2 operates on iOS and uses Mobile Safari for browsing. On this count, the iPad’s operating system offers a far superior touch, tap and pinch capability that facilitates easier navigation.

Connectivity

Kindle Fire works only with Wi-Fi networks. There is no option for 3G or Bluetooth connectivity. The base model of the iPad 2 has Wi-Fi and Bluetooth, and 3G is an option with the high end model.

Battery Life

Here again, the iPad 2 wins the battle as even with Wi-Fi on, the battery lasts for 9 hours approximately. In comparison, the battery life of the Kindle Fire is only 8 hours with Wi-Fi turned off, less when Wi-Fi is used.

Processor

ipad2 Vs Kindle Processor
iPad2 Vs Kindle Processor

 

Both devices have Dual Core processors – TI OMAP 4 for the Kindle Fire and Apple’s custom designed A5 for the iPad 2. However, in realtime usage tests, the iPad 2 operates at a slightly faster speed compared to its competitor.

Additional features

With features such as built in Bluetooth, camera and microphone, iPad 2 comes close to replacing a PC by making it possible to have video chats on Skype on the go or for attaching an external keyboard. It also has GPS capability. While the Kindle Fire does not have these additional features, one advantage that it does have over Apple’s iPad 2 is that it supports Flash.

In the end, it comes down to choosing between price and features. No doubt that the iPad 2 offers a host of additional features that the Kindle Fire doesn’t, but it comes at a heftier price tag. What you really need to decide is whether you think the additional features are worth the extra cost or if you would be happy with a tablet that allows for high speed browsing at a much more affordable price, but with limited apps. Find the below a quick comparison cheat sheet to help you make an informed decision.

Kindle Fire vs. iPad 2: A Quick Comparison

Kindle Vs iPad 2 Quick Comparison

Kindle Vs iPad 2 Quick Comparison

 

Discuss more about Amazon Kindle at Amazon Kindle LinkedIn group.


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