With the boom in mobile technology, there has been a tectonic shift in the various significant cultural and functional aspects of enterprise sales. Enterprises are embracing the mobile revolution with open arms, as it provides new ways to improve organizational efficiency and employee productivity, as well as boost sales.
Enterprises have realized the importance of inculcating mobility deep into the overall business, which creates a multi-screen environment capable of increasing efficiency and more cost-efficient operations to surge ahead. For wholesalers and distributors, enterprise mobility has become a focal point to attract and retain customers. It diminishes the logistical inefficiencies with a customer that might end with a failed sale. It creates a real time interaction with prospective customers, where any time-delay for a response is reduced. With the symbiosis of enterprise mobility and high-end feature loaded smartphones and tablets, sales can be extended in these unique ways:
Enhanced Order Management: Customers, now, aren’t bound by the physical restrictions of a desktop. The increasing ubiquity of Wi-Fi hotspots and high speed cellular connections has made real time access a lot easier. Same goes for the sales workers, who are equipped with mobile devices and tablets, which gives them the tool for entering orders, tracking shipments and filing reports. Accuracy increases and redundancy diminishes, huge books and manuals take a backseat.
Deeper Customer Relationships: The plethora of communication modes available provide an ideal environment for customers to interact with distributors on a more personal level, and vice-versa. This opens up various opportunities that help deepen the relationship with each customer. By providing tools such as videos, live chats and charts, as well as quoting products on their apps, dealers and distributors or even intermediary firms can connect with potential customers even on the go. The needs of the clients are thus better understood, and acted upon accordingly. A visible representation of sales material can yield more relevant conversation which can eventually improve a customer’s perception of the company’s abilities.
Operational Efficiency: Mobile technology is a versatile technology which helps make tremendous improvements in the quality of information and its accessibility, overall efficiency and productivity of workers. A central information system can be linked with the mobile computing devices which eliminates the need to be present at the workplace. Various operations like creation, access and processing of information can be done without the constraint of being in a single location.
Apart from this, the heavy dependence on paperwork is greatly reduced, as most of the data is effectively transferred electronically. Transcription and inscriptive errors are ignored, data redundancy is reduced and there is an overall faster and accurate transfer using mobile technology.
Mobile Apps for Sale:Sales teams, that require continuous access to customer data as well as company material, can be greatly benefited by these mobile apps.Client data, CRM applications, lead data and analytics can be very easily accessed using the apps. This not only helps in having real time access, but also helps sales professionals make quick decisions, have one-on-ones with clients, and most importantly, seal the deal.
It also helps retailers and salesmen, as the value of the latest products and their availability is literally at their fingertips. Even vendors and channel partners can get hold of stock prices and their requirements. Report creation, order tracking and product demonstration activities become easy. Apart from this, the app can be customized in various ways, so as to add various features such as charts, maps etc. to empower the user and sales teams further.
The supply chain of an enterprise can also be greatly benefited, by having customized apps for them. Bringing such an app in the hands of the supply team will help in better inventory management, as information for providence of raw materials will be a lot easier. The order, supply and delivery of goods can be tracked using it, which will eventually speed up the entire process and make operations easier. There are various cases which show that inculcating mobile technology in existing businesses has provided great help in various ways. Here are some:
In ICICI bank, a document-centric process was used for various services including account opening, which was done by an agent who collected all the required documents.In order to bridge the gap between delivering services and customer expectations, ICICI started looking into mobile technologies. They decided to arm 5000 of its personnel with a new mobile capture enterprise app which enabled the agents to file app forms and verify documents through the app at the customer location, and submit it back directly to the office via a 3G/Wi-Fi network, thus speeding up the entire operation.
Essar group, one of the pioneers of BOYD in the Indian industry, cashed in on the increasing trend of smartphone enabling workforce by mobile enabling some of their business applications on the employees’ smart devices. The company has mobile-enabled Microsoft Lync Collaboration Solution and PolycomRealpresence for video conferencing, which is integrated to corporate bridge for the senior management employees and sales teams.
In 2012, Hero MotoCorp launched a bunch of interesting enterprise apps related to initiatives ranging from launching an enterprise app store to enable business analytics for a majority of business functions, which helped bring tangible benefits to the company. Apart from this, different kinds of dealer-friendly and tracking apps based on GIS were also launched, which drastically improved customer satisfaction.
Enterprise mobility has gained ground during in the 2000′s, and now it is seeing faster expansion and growth. Companies can’t run the risk of going late in adoption of this technology, but implementing it blindly will only lead to huge loss as this technology does require major dollar investment. So it is better to proceed carefully. Enterprise owners should therefore consult a reputed IT firm, understand risks associated with it and then proceed ahead.