Known for its Walled Garden approach, Apple restricts its mobile devices to running pre-approved applications from the App Store. This further adds to the exclusivity and elitism to the services Apple offers to its customers. But this also implies Apple’s strict adherence to certain standards. The iOS apps submitted to the Apple App Store stand a fair chance of rejection if they do not comply with the quality framework of Apple. This is some news for amateurs and those involved in creating apps either just for the heck of it or those who are too complacent to pay attention to the development and testing framework of mobile apps that they develop or get developed.
We cannot blame Apple for this relentless pursuit of what may be termed as “quality”. Accept it – the mobile app market is already saturated with multiple apps available for a single functionality. Why wouldn’t Apple want to dish out innovative, high performing, and properly tested apps that promise a spectacular customer experience?
Instead, it’d be worthwhile to focus on the top reasons why apps are not able to make it to the App Store. Our list has been derived from the list published by Apple. The knowledge of these reasons would help you identify common mistakes and blind spots that afflict your mobile app development and testing paradigms.
1. The most obvious reasons – BUGS!
Why would Apple want to house apps that crash on a user’s mobile device? A through mobile app testing is required.
2. Apps that do not bring much value to the customers -
Two types of apps fall under this bucket. First, apps that add nothing new to the available plethora of features in similar apps; second, apps that cater to a very niche market segment.
3. Non-compliance with the Developer Program License Agreement -
You have read the terms of the License Agreement. You need to comply with them.
4. Incomplete information about apps -
The description for apps and accompanying screen shots should be succinct and effective. These should capture complete information about the features and functionality of the apps. If there are special considerations or configuration instructions that need to be kept in mind, provide them outright.
5. A complex and cluttered user interface hampering a meaningful customer experience -
The app developer might consider re-reviewing UI Design Do’s and Don’ts stipulated by Apple.
6. Broken or non-existent links -
7. Unrelated names, descriptions, and screenshots that are not relevant to the App content and functionality -
Wouldn’t it be unfair to advertise your app as something else and deliver something altogether different?
9. Name mismatch between apps on iTunes Connect and on device -
Sounds trivial, but this level of attention to detail is what sets Apple apart.
10. Apps with placeholder content -
How can you ever think of making half-baked submissions to the App store? It’s just like your test paper, perhaps stricter. A single placeholder with missing text or image will cause your mobile app to flunk.
11. Inappropriate ratings to apps -
Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may lead to deletion/rejection of apps on the App Store.
12. Apps that are “beta”, “demo”, “trial”, or “test” versions of the actual app -
Customers want the mature and fully functional version of your app.
13. Web clippings, content aggregators, or a collections of links -
This is straight from the horse’s (Apple’s) mouth.
Your app should be engaging and useful, and make the most of the features unique to iOS. Websites served in an iOS app, web content that is not formatted for iOS, and limited web interactions do not make a quality app.
14. Similar submissions made repeatedly -
There is little value in making similar submissions repeatedly. Shouldn’t you and even Apple deliver something unique and meaningful to customers?
Now if all this means a herculean effort for you, you have reason to not to get hassled. You can choose an appropriate vendor with known track record for mobile app design, development, and testing. Undoubtedly, iOS app development is complex and requires observation of Apple standards for app design, development, and submission to the App Store.
At TechAhead, we take pride in our competence in iOS app development and testing. To know why choosing us would prove to be the right step, learn more about our iPhone app development and iPad development services. We also recommend that you learn more about our mobile app testing proficiency.
At TechAhead, we guarantee efficient and economical iOS add development. Do get in touch with us.